In a competitive market, it isn’t enough to say your business is a leader. You need to prove it.
Thought leadership is one of the fastest growing disciplines in content marketing. By providing your experts with a platform to share their knowledge, you can confirm to customers and prospects that you have the skills to help them.
That’s great for boosting your business’ reputation, but it’s not just about brand-building. High-quality thought leadership content is a proven lead generation technique. By offering insight via white papers or webinars, you can capture valuable data about your audience to drive conversations and conversions.
By-lined 'op ed' articles
A press release or a Twitter post can only say so much about the depth of your expertise. When you need a greater level of detail, we can help craft longer pieces – attributed to your chosen spokespeople – that enhance your credentials.
Engaging and impactful, we will place these where they will be most effective, to raise brand awareness and encourage prospects to find out more.
White papers
Go deep, with bespoke long-form content that asks – and answers – the burning issues of the day. Whether helping customers to navigate new regulations, understand technological breakthroughs or provide tangible insight to demystify complex challenges, a good white paper is essential reading.
It can capture the interest of new prospects and start conversations that may turn into real business opportunities.
Audio-visual thought leadership
From YouTube tutorials and speaking opportunities, to webinars and podcasts, it’s surprisingly cost-efficient – and remarkably effective – to put your thought leaders in front of their audiences.
Take advantage of multiple channels so your customers can see and hear your expertise to suit their own habits: on the move, during a trade show, or at their leisure.
We have been delighted with the integrated PR service provided by Nielsen McAllister. From the early years building our profile within the trade media to now creating greater engagement across social media, we are extremely pleased with the results they continue to deliver.
Peter Conner, Commercial Director, Pollard Boxes
Since appointing Nielsen McAllister, the BCMPA’s profile has been transformed in the national trade press across a wide range of sectors. And from this, we have seen a significant rise in the number of enquiries we receive.
Rodney Steel, Chief Executive, BCMPA
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
We have enjoyed a long and extremely successful partnership with Nielsen McAllister over the past 30 years. The company’s excellent relationships with the UK & International packaging press, and associated media in particular, have been of tremendous benefit to us.
Torsten Giese, Marketing Manager, Ishida Europe
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