Our perfectly formed team is one that you can always rely on to deliver results.
Together, we’re PR, social media, and marketing experts. We’re journalists, writers, and creative thinkers. At our core, we are storytellers, with diverse backgrounds and decades of combined experience creating compelling, relatable, and effective content that connects with a wide range of audiences.
We take time to understand how our clients operate and what their objectives are – and we love what we do. Our passion for the work we produce is reflected in the results we achieve. It’s not just about completing tasks; it’s about forging connections, driving results, and ultimately, making a positive impact on our clients’ businesses.
Outside of work, we’re hikers, TV bingers, readers and runners. Amongst our ranks, we have film critics, volunteers and retired dancers. We are a mix of personalities that work together to deliver for clients during working hours – and enjoy each other’s company at our quarterly social events.
Get to know each of us below and follow us on our LinkedIn page to see updates and highlights from the Nielsen McAllister team.
Managing Director
With nearly 40 years’ PR experience, Bob is a true industry expert. Having worked both in-house (for companies such as Grants of St James’s) and for agencies (including Kingsway PR, which became part of Saatchi and Saatchi), he has implemented many PR campaigns for clients ranging from Nestlé to Tarmac.
Since founding Nielsen McAllister in 1990, Bob has established an enviable list of contacts. He has gained particular respect in the packaging and associated media, and is very proud to have retained his first two clients to this day.
Outside the office Bob formerly enjoyed treading the boards in AmDram, but since putting away the greasepaint he has become a regular gym goer and also taken up running at an advanced age, completing a number of 10k races, despite his creaking knees.
Follow Bob on LinkedIn
Senior Account Manager
Ryan brings his journalism skills in interviewing, feature and news writing, and networking, along with plenty of dynamism to Nielsen McAllister.
He prides himself in building strong relationships, writing imaginative copy, and creating engaging PR strategies for clients. At the heart of everything Ryan writes is thoughtfulness, accuracy and longevity, ensuring clients always get true value from their PR and communications at Nielsen McAllister.
Outside of being a PR whizz, Ryan is also author of Pride Before the Fall, a book which explores Derby County’s recent history, and he also enjoys gardening, wearing a snappy turtleneck and binge-watching Peep Show.
Follow Ryan on LinkedIn
Digital Marketing Apprentice
Having studied Digital Multi-Media for over a year at Derby College, Rory has joined us as our latest digital marketing apprentice, applying his knowledge and creative thinking to Nielsen McAllister.
Rory prides himself on loyalty, hard work, and dedication, qualities that once helped him compete internationally as an Irish dancer and which still shine through in his day-to-day work. With a big interest in marketing, design, and content creation, Rory adds great strength to the digital team.
Outside of work, Rory enjoys watching Derby County play and spending time with his family and friends. His main passion, however, is listening to music. Recently, he’s been trying his hand at playing the guitar – but claims to be a long way off the O2.
Follow Rory on LinkedIn
Account Manager
Having earned her degree in English Literature and Film Studies from the University of Warwick, Rhiannon brings her creative thinking to Nielsen McAllister.
With an interest in content curation and communications, Rhiannon supports clients to generate positive publicity and enhance their reputations.
When not knee deep in clients’ PR and social media, Rhiannon can be found shamelessly binge-watching crime dramas, sipping on a cocktail with friends or organising her next trip abroad. Any recommended travel destinations, please send her way!
Follow Rhiannon on LinkedIn
Account Director
With twenty years’ experience in B2B PR and marcomms, Simon has a strong grasp of a good story and how to weave the right words to make clients’ messages come to life.
Simon actually began his agency life here at Nielsen McAllister, before joining some of the biggest full-service agencies in the Midlands. He returns with extensive experience managing multi-disciplinary teams that have delivered high-impact campaigns – combining PR, social media and digital marketing – for major international names in construction and manufacturing.
Outside of work, Simon moonlights as a freelance film critic and regular contributor to Total Film. He’s lost track of how many streaming subscriptions he now pays for.
Follow Simon on LinkedIn
Senior Digital Account Executive
After completing her Digital Marketing Apprenticeship with us from 2021-2022, Molly has been promoted to our Senior Digital Account Executive.
In her role she continues to strengthen her digital skills and uses her knowledge to bring a fresh perspective to the team.
Outside of work, Molly uses her love of the written word to create poetry books and short stories for her family and friends, to hone her writing and creative abilities.
Alongside this, Molly enjoys painting, reading, baking, and taking her little dachshund, Pickles, on adventures around Derbyshire with her partner, Tom. She’s recently taken up pottery – but has yet to make anything other than a lump of clay.
Follow Molly on LinkedIn
Account Manager
Jack graduated from the University of Lincoln with a degree in Public Relations and brings his knowledge and experience from this to the Nielsen McAllister team.
With a speciality in creating engaging copy and an adaptability in writing styles, Jack prides himself on creating quality content across a diverse range of applications; from social media to opinion leadership. Establishing and nurturing productive media relationships is also close to his heart and helps to deliver article and feature opportunities to our clients.
In his downtime Jack enjoys practising archery (badly), hikes in the Peak District and keeping up with his international friends.
Follow Jack on LinkedIn
Senior Consultant
With over 34 years’ working as a journalist, Wendy has been trusted by thousands of people to share their exclusive stories in local and regional press.
She’s a former magazine editor and features writer and watched her heart-warming and unique stories fill pages in the UK tabloids.
Wendy’s words travelled the world! Once, she spotted her by-line in the New York Times!
In recent years, she has moved into the dynamic world of PR and has been supporting local businesses to share their news, build reputation and gain greater profile. Again, she has loved bringing people together to celebrate their successes.
Outside of work, family means everything to Wendy. She’s married to Simon and they have two sons, Joe and Ted, and a little dog called Otty.
Follow Wendy on LinkedIn
Account & Content Support Executive
Moving to England with her son to escape the war in Ukraine, Alona provides Nielsen McAllister with years of experience in the media, both as a journalist and in-house PR manager.
From interviewing celebrities to developing a Mother and Child Health Programme and managing opening events – Alona’s ability to turn her hand to everything, and joy of words, is helping build our clients’ profiles.
Outside of work she enjoys reading, watching great movies and is currently writing a book. And if you ask nicely, she may also cook you some borsch!
Follow Alona on LinkedIn
Director
Simon is a creative and commercially successful CIM-qualified marketer with over 30 years’ experience within the global packaging, print and technology markets.
A clear, strategic thinker with a passion for long-term business development, Simon is focused on helping clients deliver business growth using his strategic planning and communications experience across traditional and digital media.
Beyond the world of Nielsen McAllister, Simon enjoys walking in the Peak District and watching rugby at Leicester Tigers as well as socialising with friends and family. The occasional beer might be involved too!
Follow Simon on LinkedIn
Senior Account Executive
Hannah graduated from Nottingham Trent University with a degree in Journalism and brings her love of writing and social media to the Nielsen McAllister team.
After studying a PR module at university, Hannah decided she had found her niche and her journalistic experience and joy in building relationships will ensure she thrives in delivering for our clients.
Outside of work, Hannah is a self-proclaimed ‘foodie’ who can usually be found searching for new local bars and restaurants on the weekend. She also loves reading, walking (and napping) with her Miniature Dachshund, Coco and listening to true crime podcasts.
Follow Hannah on LinkedIn
With nearly 40 years’ PR experience, Bob is a true industry expert. Having worked both in-house (for companies such as Grants of St James’s) and for agencies (including Kingsway PR, which became part of Saatchi and Saatchi), he has implemented many PR campaigns for clients ranging from Nestlé to Tarmac.
Since founding Nielsen McAllister in 1990, Bob has established an enviable list of contacts. He has gained particular respect in the packaging and associated media, and is very proud to have retained his first two clients to this day.
Outside the office Bob formerly enjoyed treading the boards in AmDram, but since putting away the greasepaint he has become a regular gym goer and also taken up running at an advanced age, completing a number of 10k races, despite his creaking knees.
Follow Bob on LinkedIn
Ryan brings his journalism skills in interviewing, feature and news writing, and networking, along with plenty of dynamism to Nielsen McAllister.
He prides himself in building strong relationships, writing imaginative copy, and creating engaging PR strategies for clients. At the heart of everything Ryan writes is thoughtfulness, accuracy and longevity, ensuring clients always get true value from their PR and communications at Nielsen McAllister.
Outside of being a PR whizz, Ryan is also author of Pride Before the Fall, a book which explores Derby County’s recent history, and he also enjoys gardening, wearing a snappy turtleneck and binge-watching Peep Show.
Follow Ryan on LinkedIn
Having studied Digital Multi-Media for over a year at Derby College, Rory has joined us as our latest digital marketing apprentice, applying his knowledge and creative thinking to Nielsen McAllister.
Rory prides himself on loyalty, hard work, and dedication, qualities that once helped him compete internationally as an Irish dancer and which still shine through in his day-to-day work. With a big interest in marketing, design, and content creation, Rory adds great strength to the digital team.
Outside of work, Rory enjoys watching Derby County play and spending time with his family and friends. His main passion, however, is listening to music. Recently, he’s been trying his hand at playing the guitar – but claims to be a long way off the O2.
Follow Rory on LinkedIn
Having earned her degree in English Literature and Film Studies from the University of Warwick, Rhiannon brings her creative thinking to Nielsen McAllister.
With an interest in content curation and communications, Rhiannon supports clients to generate positive publicity and enhance their reputations.
When not knee deep in clients’ PR and social media, Rhiannon can be found shamelessly binge-watching crime dramas, sipping on a cocktail with friends or organising her next trip abroad. Any recommended travel destinations, please send her way!
Follow Rhiannon on LinkedIn
With twenty years’ experience in B2B PR and marcomms, Simon has a strong grasp of a good story and how to weave the right words to make clients’ messages come to life.
Simon actually began his agency life here at Nielsen McAllister, before joining some of the biggest full-service agencies in the Midlands. He returns with extensive experience managing multi-disciplinary teams that have delivered high-impact campaigns – combining PR, social media and digital marketing – for major international names in construction and manufacturing.
Outside of work, Simon moonlights as a freelance film critic and regular contributor to Total Film. He’s lost track of how many streaming subscriptions he now pays for.
Follow Simon on LinkedIn
After completing her Digital Marketing Apprenticeship with us from 2021-2022, Molly has been promoted to our Senior Digital Account Executive.
In her role she continues to strengthen her digital skills and uses her knowledge to bring a fresh perspective to the team.
Outside of work, Molly uses her love of the written word to create poetry books and short stories for her family and friends, to hone her writing and creative abilities.
Alongside this, Molly enjoys painting, reading, baking, and taking her little dachshund, Pickles, on adventures around Derbyshire with her partner, Tom. She’s recently taken up pottery – but has yet to make anything other than a lump of clay.
Follow Molly on LinkedIn
Jack graduated from the University of Lincoln with a degree in Public Relations and brings his knowledge and experience from this to the Nielsen McAllister team.
With a speciality in creating engaging copy and an adaptability in writing styles, Jack prides himself on creating quality content across a diverse range of applications; from social media to opinion leadership. Establishing and nurturing productive media relationships is also close to his heart and helps to deliver article and feature opportunities to our clients.
In his downtime Jack enjoys practising archery (badly), hikes in the Peak District and keeping up with his international friends.
Follow Jack on LinkedIn
With over 34 years’ working as a journalist, Wendy has been trusted by thousands of people to share their exclusive stories in local and regional press.
She’s a former magazine editor and features writer and watched her heart-warming and unique stories fill pages in the UK tabloids.
Wendy’s words travelled the world! Once, she spotted her by-line in the New York Times!
In recent years, she has moved into the dynamic world of PR and has been supporting local businesses to share their news, build reputation and gain greater profile. Again, she has loved bringing people together to celebrate their successes.
Outside of work, family means everything to Wendy. She’s married to Simon and they have two sons, Joe and Ted, and a little dog called Otty.
Follow Wendy on LinkedIn
Moving to England with her son to escape the war in Ukraine, Alona provides Nielsen McAllister with years of experience in the media, both as a journalist and in-house PR manager.
From interviewing celebrities to developing a Mother and Child Health Programme and managing opening events – Alona’s ability to turn her hand to everything, and joy of words, is helping build our clients’ profiles.
Outside of work she enjoys reading, watching great movies and is currently writing a book. And if you ask nicely, she may also cook you some borsch!
Follow Alona on LinkedIn
Simon is a creative and commercially successful CIM-qualified marketer with over 30 years’ experience within the global packaging, print and technology markets.
A clear, strategic thinker with a passion for long-term business development, Simon is focused on helping clients deliver business growth using his strategic planning and communications experience across traditional and digital media.
Beyond the world of Nielsen McAllister, Simon enjoys walking in the Peak District and watching rugby at Leicester Tigers as well as socialising with friends and family. The occasional beer might be involved too!
Follow Simon on LinkedIn
Hannah graduated from Nottingham Trent University with a degree in Journalism and brings her love of writing and social media to the Nielsen McAllister team.
After studying a PR module at university, Hannah decided she had found her niche and her journalistic experience and joy in building relationships will ensure she thrives in delivering for our clients.
Outside of work, Hannah is a self-proclaimed ‘foodie’ who can usually be found searching for new local bars and restaurants on the weekend. She also loves reading, walking (and napping) with her Miniature Dachshund, Coco and listening to true crime podcasts.
Follow Hannah on LinkedIn
Are you creative, organised and really good at writing? If so, public relations could be the career for you. Click below to find out more.