PR is all about building your reputation through positive communication - getting the right messages to the right audience.
Learn MoreAdd value to your business credibility by providing your audience with high-quality content to help answer their needs.
Learn MoreAs a growing business, Eluceda wanted to raise its brand awareness and sought support for the launch of its whisky authentication solution.
With Covid stopping live events overnight, wide-format graphics producer MacroArt needed to raise awareness of its business and wider service offer, so looked to Nielsen McAllister to deliver.
We have been delighted with the integrated PR service provided by Nielsen McAllister. From the early years building our profile within the trade media to now creating greater engagement across social media, we are extremely pleased with the results they continue to deliver.
Peter Conner, Commercial Director, Pollard Boxes
Since appointing Nielsen McAllister, the BCMPA’s profile has been transformed in the national trade press across a wide range of sectors. And from this, we have seen a significant rise in the number of enquiries we receive.
Rodney Steel, Chief Executive, BCMPA
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
We have enjoyed a long and extremely successful partnership with Nielsen McAllister over the past 30 years. The company’s excellent relationships with the UK & International packaging press, and associated media in particular, have been of tremendous benefit to us.
Torsten Giese, Marketing Manager, Ishida Europe
For more than 30 years, Nielsen McAllister has created unmatched communications and content programmes that deliver real value for our clients. Specialising in B2B, our sector experience covers virtually every area of the business world – from packaging and logistics, to construction and manufacturing, through to a variety of professional services. And our client portfolio extends from small, local businesses to global leaders. With our small but perfectly formed team of experts in content writing, PR, social media and SEO, we have an in-depth knowledge and an enviable contact book for the most relevant stakeholders and influencers in the sectors we serve.
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We asked the team for their predictions about the year ahead... and created this handy guide to the top trends likely to dominate our thoughts.
