Posted on 23/06/2023
Celebrating the thriving business community on our own doorstep, we helped Derby’s two Business Improvement Districts (BIDs) with a year-round programme of news, articles and broadcast opportunities.
Posted on 11/04/2022
As a growing business, Eluceda wanted to raise its brand awareness and sought support for the launch of its whisky authentication solution.
Someone in the industry has just asked if I could get out of the press and give our competitors a chance! That’s down to you guys so thank you.
Michael Green, Managing Director, MacroArt
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
As a growing business it’s essential that we build awareness of both our technologies and brand. Through a focus on quality content targeted at our key sectors, Nielsen McAllister has helped to raise our profile online and in the traditional media, and we are very happy with the results their campaigns have delivered to date.
Richard Burhouse, Commercial Director, Eluceda Authentication
The Nielsen McAllister team has worked hard to understand our business, people, and culture, and has no doubt contributed to our growth strategy. We see Nielsen McAllister as wholeheartedly part of our global team, proactively engaging with all functions and departments across our global footprint.
Nick Gilmore, Global Head of Sales and Marketing, Tower Cold Chain
Nielsen McAllister, itself located within the St Peters Quarter, is expertly placed to understand the opportunities that Business Improvement Districts create. They’ve given us a strong and positive voice in the local press, plus a direct line to key print, online and broadcast journalists so that whatever is happening in the city, they want to hear from us.
Brad Worley, Cathedral Quarter BID & St Peters Quarter BID
For more than 30 years, Nielsen McAllister has created unmatched communications and content programmes that deliver real value for our clients.
Specialising in B2B, our sector experience covers virtually every area of the business world – from packaging and logistics, to construction and manufacturing, through to a variety of professional services. And our client portfolio extends from small, local businesses to global leaders.
With our perfectly formed team of experts in content writing, PR, social media and SEO, we have an in-depth knowledge and an enviable contact book for the most relevant stakeholders and influencers in the sectors we serve.
Posted on 13/09/2023
After spending many years in B2C PR, Alona's switch to the B2B model of Nielsen McAllister was an opportunity to understand how they differ.
Posted on 31/08/2023
Nielsen McAllister has been shortlisted in two categories at the prestigious Chartered Institute of Public Relations (CIPR) PRide Awards 2023.