If you’re one of our PR clients, we already know your business, so we can add value, consistency and professionalism to other areas of your marketing output. We also take on lots of ad hoc copywriting projects from non-PR clients. We make your content count!
Brochures & white papers
As writers, we can turn our hand to almost anything. And, whether printed or online, most organisations produce brochures, fact sheets, white papers and technical articles as part of their marketing collateral.
Ensuring these are well-written, in the right tone of voice and professionally presented is of utmost importance in terms of the way your business is perceived by potential customers.
We also offer graphic design and photography as part of our service offer.
Websites, blogs & newsletters
Your website is your global shop window. It’s often the first glimpse a potential customer will have of your organisation – so it’s important that the content is informative and engaging.
Keeping web content up to date can also be a challenge for many businesses, so we assist a number of our clients by creating regular blog posts for their websites.
We also produce newsletters for some clients, ensuring that employees and customers alike are kept informed about business operations and successes.
Videos & case-studies
Few things better illustrate what you are capable of as a business or organisation than a customer case-study. Case-studies can be the perfect showcase for websites and sales brochures, as well as often being ideal content for PR feature articles.
We can help you build up a suite of customer case-studies – where we will carry out site visits, interviews and photography.
We can also script and produce video, which is increasingly important as a tool for use in case-studies and other online content.
The BCMPA wanted to raise its profile as the UK's premier resource for contract manufacturing, packing, fulfilment & logistics and grow its membership across a wide range of sectors. a
Visqueen needed to raise the profile of its structural waterproofing range and expertise, building on its pedigree within the gas protection market.
We have been delighted with the integrated PR service provided by Nielsen McAllister. From the early years building our profile within the trade media to now creating greater engagement across social media, we are extremely pleased with the results they continue to deliver.
Peter Conner, Commercial Director, Pollard Boxes
Since appointing Nielsen McAllister, the BCMPA’s profile has been transformed in the national trade press across a wide range of sectors. And from this, we have seen a significant rise in the number of enquiries we receive.
Rodney Steel, Chief Executive, BCMPA
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
We have enjoyed a long and extremely successful partnership with Nielsen McAllister over the past 30 years. The company’s excellent relationships with the UK & International packaging press, and associated media in particular, have been of tremendous benefit to us.
Torsten Giese, Marketing Manager, Ishida Europe
We can turn our hand to almost anything. But we have some particular expertise in key sectors. And we love working with businesses in the Midlands.
Our Sectors