Content is king

Content & copywriting

Nielsen McAllister is primarily a public relations firm. But with great PR comes exceptional writing, creativity and research skills, which we like to use elsewhere.

If you’re one of our PR clients, we already know your business, so we can add value, consistency and professionalism to other areas of your marketing output. We also take on lots of ad hoc copywriting projects from non-PR clients. We make your content count!

But Why Us?

Brochures & white papers

As writers, we can turn our hand to almost anything. And, whether printed or online, most organisations produce brochures, fact sheets, white papers and technical articles as part of their marketing collateral.

Ensuring these are well-written, in the right tone of voice and professionally presented is of utmost importance in terms of the way your business is perceived by potential customers.

We also offer graphic design and photography as part of our service offer.

Websites, blogs & newsletters

Your website is your global shop window. It’s often the first glimpse a potential customer will have of your organisation – so it’s important that the content is informative and engaging.

Keeping web content up to date can also be a challenge for many businesses, so we assist a number of our clients by creating regular blog posts for their websites.

We also produce newsletters for some clients, ensuring that employees and customers alike are kept informed about business operations and successes.


Videos & case-studies

Few things better illustrate what you are capable of as a business or organisation than a customer case-study. Case-studies can be the perfect showcase for websites and sales brochures, as well as often being ideal content for PR feature articles.

We can help you build up a suite of customer case-studies – where we will carry out site visits, interviews and photography.

We can also script and produce video, which is increasingly important as a tool for use in case-studies and other online content.

Related case studies

Don't just take our word for it

Packaging & print, property & construction, professional services

We can turn our hand to almost anything. But we have some particular expertise in key sectors. And we love working with businesses in the Midlands.

Our Sectors