While public relations is at the heart of what we do, our core skills of detailed research, exceptional writing and a healthy dose of creativity, are perfect for many different styles of content and copywriting.
If you’re already one of our PR clients, we already know your business, so we can add value, consistency, and professionalism to other areas of your marketing output. We also take on lots of ad hoc copywriting projects from non-PR clients. We make your content count!
Brochures & white papers
As writers, we can turn our hand to pretty much anything. Whether printed or online, most organisations produce brochures, fact sheets, white papers and technical articles as part of their marketing collateral.
Ensuring these are well-written, in the right tone of voice and professionally presented is of utmost importance, in terms of the way your business is perceived by potential customers.
We also offer graphic design and photography as part of our service.
Websites, blogs & newsletters
Your website is your global shop window. It’s often the first glimpse a potential customer will have of your organisation – so it’s important that the content is informative and engaging.
Keeping web content up to date can also be a challenge for many businesses, but we can keep your website fresh by creating a regular programme of blog posts.
We also have extensive experience in producing newsletters, to ensure that employees and customers alike are kept informed about business operations and successes.
A picture tells 1,000 words
Few things better illustrate what you are capable of as a business or organisation than visual content.
We can help you build up a suite of photography, video and graphics. Whether it’s a site visit to showcase how you’ve helped a customer, a video series to explain key details of what you do, or an infographic to highlight important data in a clear and vivid way, we can deliver visual content that perfectly complements our carefully crafted written content.
The BCMPA wanted to raise its profile as the UK's premier resource for contract manufacturing, packing, fulfilment & logistics and grow its membership across a wide range of sectors. a
Visqueen needed to raise the profile of its structural waterproofing range and expertise, building on its pedigree within the gas protection market.
Someone in the industry has just asked if I could get out of the press and give our competitors a chance! That’s down to you guys so thank you.
Michael Green, Managing Director, MacroArt
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
As a growing business it’s essential that we build awareness of both our technologies and brand. Through a focus on quality content targeted at our key sectors, Nielsen McAllister has helped to raise our profile online and in the traditional media, and we are very happy with the results their campaigns have delivered to date.
Richard Burhouse, Commercial Director, Eluceda Authentication
The Nielsen McAllister team has worked hard to understand our business, people, and culture, and has no doubt contributed to our growth strategy. We see Nielsen McAllister as wholeheartedly part of our global team, proactively engaging with all functions and departments across our global footprint.
Nick Gilmore, Global Head of Sales and Marketing, Tower Cold Chain
Nielsen McAllister, itself located within the St Peters Quarter, is expertly placed to understand the opportunities that Business Improvement Districts create. They’ve given us a strong and positive voice in the local press, plus a direct line to key print, online and broadcast journalists so that whatever is happening in the city, they want to hear from us.
Brad Worley, Cathedral Quarter BID & St Peters Quarter BID
We can turn our hand to almost anything. But we have some particular expertise in key sectors. And we love working with businesses in the Midlands.
Our Sectors