Environmental, societal and governance – better known as ESG – is one of the biggest reputational challenges facing companies today. How do you do highlight a positive environmental impact, explain contentious or easily misunderstood initiatives, and build strong stakeholder relationships?
Nielsen McAllister has significant experience in ESG and sustainability communications and is undertaking training provided by the CIPR to further develop our knowledge in this area. We can act as your guide through a complex and fast-moving world where a single mistake in your messaging can lead to crisis – and be your conduit to the press, voluntary organisations, and other key stakeholders.
ESG & sustainability reporting
A sustainability report is fast becoming one of the key documents in an organisation’s calendar – and will be a legal requirement within years.
We have written ESG and sustainability reports for international businesses, bringing together key insights and data points within a report structure to create a clear and compelling statement of our clients’ responsibilities.
Accurate copy that’s free of greenwashing
Public scepticism around sustainability messaging is justified, given the unproven and hyperbolic claims being made. Such ‘greenwashing’ is as much a danger as not saying anything at all.
We work not only with our clients’ marketing teams, but also their legal and sustainability representatives, to ensure the highest standard of factual accuracy and substance to any external communications.
Building long-term relationships
Good sustainability communications are about a company’s integrity, honesty and empathy – but above all, about making these qualities visible to the wider world.
Our work seeks to build partnerships with a variety of audiences – the press, trade bodies, community groups or activists – in order to enhance the credence of our clients’ ESG activities.
swissQprint wanted to build its UK profile and market share. Changing perceptions of the affordability of its award-winning machine range was the perfect PR plan.
In our first year of partnership, we have enhanced Tower Cold Chain’s profile significantly through a series of comprehensive PR and social media campaigns. From a visit by a Cabinet Minister to a Queen’s Award win, it’s been a busy year.
Someone in the industry has just asked if I could get out of the press and give our competitors a chance! That’s down to you guys so thank you.
Michael Green, Managing Director, MacroArt
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
As a growing business it’s essential that we build awareness of both our technologies and brand. Through a focus on quality content targeted at our key sectors, Nielsen McAllister has helped to raise our profile online and in the traditional media, and we are very happy with the results their campaigns have delivered to date.
Richard Burhouse, Commercial Director, Eluceda Authentication
The Nielsen McAllister team has worked hard to understand our business, people, and culture, and has no doubt contributed to our growth strategy. We see Nielsen McAllister as wholeheartedly part of our global team, proactively engaging with all functions and departments across our global footprint.
Nick Gilmore, Global Head of Sales and Marketing, Tower Cold Chain
Nielsen McAllister, itself located within the St Peters Quarter, is expertly placed to understand the opportunities that Business Improvement Districts create. They’ve given us a strong and positive voice in the local press, plus a direct line to key print, online and broadcast journalists so that whatever is happening in the city, they want to hear from us.
Brad Worley, Cathedral Quarter BID & St Peters Quarter BID
The team at Nielsen McAllister was a superb partner on this project. Their understanding of sustainability issues, the quality of their writing, and the close collaboration with the project stakeholders, all played a key role in the success of our inaugural Sustainability Report.
Christina Lauber, Chief Services Officer, Klingele
From the very start the team at Nielsen McAllister understood our business and our objectives. Working with our global team, its PR and case studies have built our profile across the print sector in the UK. “We are extremely pleased with the results and are well towards meeting our objective of ensuring that any business considering a new printer in the UK is now aware of swissQprint.
Erskine Stewart, Managing Director, swissQprint UK
We can turn our hand to almost anything. But we have some particular expertise in key sectors. And we love working with businesses in the Midlands.
Our sectors