This is where PR and Communications makes all the difference. At Nielsen McAllister we know how to create engaging, relevant and eye-catching content that will help to boost your profile and reputation.
Engaging content & media relations
Our team of PR experts includes ex-journalists and marketing professionals who know how to turn your news into engaging and well-written press releases, features and thought-leadership articles.
We also have an excellent understanding of how the media works, which is invaluable if you need our help in crisis management. And our relationships with editors and influencers is second-to-none, so we can maximise your press coverage to provide real results.
Research & planning
Careful and strategic planning is key to a successful PR campaign. When you engage Nielsen McAllister, we will first sit down with you to understand your business and your objectives, to ensure you get the results you want.
We pride ourselves on our research capabilities – not just in researching your market and competition, but providing usable market research data through engagement with your potential customers.
Awards & events
Nielsen McAllister has won multiple awards over the years for our clients. Awards can help your business gain media coverage and new business interest, but they can also boost staff morale and help attract the best new recruits.
Our services also include exhibition and conference support – throughout Europe and beyond – as well as helping you to organise roundtable discussions, site open days, media visits, product launches and other PR events.
WaveGrip wanted to use social media to engage with their customers and specifically target craft brewers. We devised a campaign to issue broadcast social media and targeted activity via Twitter.
We were tasked with positioning Xaar as a leader in 3D Printing. It was also necessary to tackle perceptions that 3D Printing was only for prototyping and short runs by persuading people that, via high-speed sintering, volume manufacturing is possible.
We have been delighted with the integrated PR service provided by Nielsen McAllister. From the early years building our profile within the trade media to now creating greater engagement across social media, we are extremely pleased with the results they continue to deliver.
Peter Conner, Commercial Director, Pollard Boxes
Since appointing Nielsen McAllister, the BCMPA’s profile has been transformed in the national trade press across a wide range of sectors. And from this, we have seen a significant rise in the number of enquiries we receive.
Rodney Steel, Chief Executive, BCMPA
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
We have enjoyed a long and extremely successful partnership with Nielsen McAllister over the past 30 years. The company’s excellent relationships with the UK & International packaging press, and associated media in particular, have been of tremendous benefit to us.
Torsten Giese, Marketing Manager, Ishida Europe
We can turn our hand to almost anything. But we have some particular expertise in key sectors. And we love working with businesses in the Midlands.
Our Sectors