Find the right audience

PR and Communications

Is your business doing wonderful things, are your products and services as good as or better than your competitors, but are you not getting the recognition you deserve?

This is where PR and Communications makes all the difference. At Nielsen McAllister we know how to create engaging, relevant and eye-catching content that will help to boost your profile and reputation.

But Why Us?

Engaging content & media relations

Our team of PR experts includes ex-journalists and marketing professionals who know how to turn your news into engaging and well-written press releases, features and thought-leadership articles.

We also have an excellent understanding of how the media works, which is invaluable if you need our help in crisis management. And our relationships with editors and influencers is second-to-none, so we can maximise your press coverage to provide real results.

Research & planning

Careful and strategic planning is key to a successful PR campaign. When you engage Nielsen McAllister, we will first sit down with you to understand your business and your objectives, to ensure you get the results you want.

We pride ourselves on our research capabilities – not just in researching your market and competition, but providing usable market research data through engagement with your potential customers.

Awards & events

Nielsen McAllister has won multiple awards over the years for our clients. Awards can help your business gain media coverage and new business interest, but they can also boost staff morale and help attract the best new recruits.

Our services also include exhibition and conference support – throughout Europe and beyond – as well as helping you to organise roundtable discussions, site open days, media visits, product launches and other PR events.


White papers & ‘op ed’ articles

Go deep, with bespoke long-form content that asks – and answers – the burning issues of the day.  Whether helping customers to navigate new regulations, understand technological breakthroughs or provide tangible insight to demystify complex challenges, a good white paper or long form article is essential reading to the right people in the right place.

It can capture the interest of new prospects and start conversations that may turn into real business opportunities.

Audio-visual thought leadership

From YouTube tutorials and speaking opportunities, to webinars and podcasts, it’s surprisingly cost-efficient – and remarkably effective – to put your thought leaders in front of their audiences.

Take advantage of multiple channels so your customers can see and hear your expertise to suit their own habits: on the move, during a trade show, or at their leisure.

Reputation Protection

A vital aspect of our job is ensuring that the foundations of your reputation are protected in times of uncertainty. For this reason, our team is trained in crisis management and will be by your side to manage any disruptions that may occur.

We can work closely with you to draft and publish the right statement on behalf of the company; one that reflects your core values and considers the sensitivity of the subject. Our experience and relationship with key journalists will be extremely important during this time. We can also provide media training so your spokespeople are ready for even the most challenging questions.

We helped our client WaveGrip gain and share consumer insights into its products.

All Services

Related case studies

Don't just take our word for it

Packaging & print, property & construction, professional services

We can turn our hand to almost anything. But we have some particular expertise in key sectors. And we love working with businesses in the Midlands.

Our Sectors