This is where PR and Communications makes all the difference. At Nielsen McAllister we know how to create engaging, relevant and eye-catching content that will help to boost your profile and reputation.
Engaging content & media relations
Our team of PR experts includes ex-journalists and marketing professionals who know how to turn your news into engaging and well-written press releases, features and thought-leadership articles.
We also have an excellent understanding of how the media works, which is invaluable if you need our help in crisis management. And our relationships with editors and influencers is second-to-none, so we can maximise your press coverage to provide real results.
Research & planning
Careful and strategic planning is key to a successful PR campaign. When you engage Nielsen McAllister, we will first sit down with you to understand your business and your objectives, to ensure you get the results you want.
We pride ourselves on our research capabilities – not just in researching your market and competition, but providing usable market research data through engagement with your potential customers.
Awards & events
Nielsen McAllister has won multiple awards over the years for our clients. Awards can help your business gain media coverage and new business interest, but they can also boost staff morale and help attract the best new recruits.
Our services also include exhibition and conference support – throughout Europe and beyond – as well as helping you to organise roundtable discussions, site open days, media visits, product launches and other PR events.
White papers & ‘op ed’ articles
Go deep, with bespoke long-form content that asks – and answers – the burning issues of the day. Whether helping customers to navigate new regulations, understand technological breakthroughs or provide tangible insight to demystify complex challenges, a good white paper or long form article is essential reading to the right people in the right place.
It can capture the interest of new prospects and start conversations that may turn into real business opportunities.
Audio-visual thought leadership
From YouTube tutorials and speaking opportunities, to webinars and podcasts, it’s surprisingly cost-efficient – and remarkably effective – to put your thought leaders in front of their audiences.
Take advantage of multiple channels so your customers can see and hear your expertise to suit their own habits: on the move, during a trade show, or at their leisure.
Reputation Protection
A vital aspect of our job is ensuring that the foundations of your reputation are protected in times of uncertainty. For this reason, our team is trained in crisis management and will be by your side to manage any disruptions that may occur.
We can work closely with you to draft and publish the right statement on behalf of the company; one that reflects your core values and considers the sensitivity of the subject. Our experience and relationship with key journalists will be extremely important during this time. We can also provide media training so your spokespeople are ready for even the most challenging questions.
WaveGrip wanted to use social media to engage with their customers and specifically target craft brewers. We devised a campaign to issue broadcast social media and targeted activity via Twitter.
We were tasked with positioning Xaar as a leader in 3D Printing. It was also necessary to tackle perceptions that 3D Printing was only for prototyping and short runs by persuading people that, via high-speed sintering, volume manufacturing is possible.
Someone in the industry has just asked if I could get out of the press and give our competitors a chance! That’s down to you guys so thank you.
Michael Green, Managing Director, MacroArt
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
As a growing business it’s essential that we build awareness of both our technologies and brand. Through a focus on quality content targeted at our key sectors, Nielsen McAllister has helped to raise our profile online and in the traditional media, and we are very happy with the results their campaigns have delivered to date.
Richard Burhouse, Commercial Director, Eluceda Authentication
The Nielsen McAllister team has worked hard to understand our business, people, and culture, and has no doubt contributed to our growth strategy. We see Nielsen McAllister as wholeheartedly part of our global team, proactively engaging with all functions and departments across our global footprint.
Nick Gilmore, Global Head of Sales and Marketing, Tower Cold Chain
Nielsen McAllister, itself located within the St Peters Quarter, is expertly placed to understand the opportunities that Business Improvement Districts create. They’ve given us a strong and positive voice in the local press, plus a direct line to key print, online and broadcast journalists so that whatever is happening in the city, they want to hear from us.
Brad Worley, Cathedral Quarter BID & St Peters Quarter BID
We can turn our hand to almost anything. But we have some particular expertise in key sectors. And we love working with businesses in the Midlands.
Our Sectors