PR is the perfect discipline to sit at the centre of our B2B communications offering. PR is about influencing people – long before influencer marketing became a thing. It’s about telling stories – it’s the original form of ‘content creation.’ And PR means, literally, public relations – and what could be a more public form of relationship than social media?
Whether it’s a thought leadership article or a LinkedIn post, everything we do at Nielsen McAllister is driven by the same objectives we’ve had since Day One.
Are we influencing the right people? Are we telling exciting stories that engage attention? And are we helping our clients to build better relationships with those people?
What does a B2B communications programme mean in practice?
In the past year alone, we’ve:
Posted on 31/01/2024
With ESG reporting a key requirement for businesses, we helped Klingele Paper & Packaging Group with the copywriting of its first Sustainability Report.
Posted on 03/01/2024
swissQprint wanted to build its UK profile and market share. Changing perceptions of the affordability of its award-winning machine range was the perfect PR plan.