PR is the perfect discipline to sit at the centre of our B2B communications offering. PR is about influencing people – long before influencer marketing became a thing. It’s about telling stories – it’s the original form of ‘content creation.’ And PR means, literally, public relations – and what could be a more public form of relationship than social media?
Whether it’s a thought leadership article or a LinkedIn post, everything we do at Nielsen McAllister is driven by the same objectives we’ve had since Day One.
Are we influencing the right people? Are we telling exciting stories that engage attention? And are we helping our clients to build better relationships with those people?
What does a B2B communications programme mean in practice?
In the past year alone, we’ve:
PR is all about building your reputation through positive communication - getting the right messages to the right audience.
Learn MoreAdd value to your business credibility by providing your audience with high-quality content to help answer their needs.
Learn MoreAs a growing business, Eluceda wanted to raise its brand awareness and sought support for the launch of its whisky authentication solution.
With Covid stopping live events overnight, wide-format graphics producer MacroArt needed to raise awareness of its business and wider service offer, so looked to Nielsen McAllister to deliver.
We have been delighted with the integrated PR service provided by Nielsen McAllister. From the early years building our profile within the trade media to now creating greater engagement across social media, we are extremely pleased with the results they continue to deliver.
Peter Conner, Commercial Director, Pollard Boxes
Since appointing Nielsen McAllister, the BCMPA’s profile has been transformed in the national trade press across a wide range of sectors. And from this, we have seen a significant rise in the number of enquiries we receive.
Rodney Steel, Chief Executive, BCMPA
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
We have enjoyed a long and extremely successful partnership with Nielsen McAllister over the past 30 years. The company’s excellent relationships with the UK & International packaging press, and associated media in particular, have been of tremendous benefit to us.
Torsten Giese, Marketing Manager, Ishida Europe