PR is the perfect discipline to sit at the centre of our B2B communications offering. PR is about influencing people – long before influencer marketing became a thing. It’s about telling stories – it’s the original form of ‘content creation.’ And PR means, literally, public relations – and what could be a more public form of relationship than social media?
Whether it’s a thought leadership article or a LinkedIn post, everything we do at Nielsen McAllister is driven by the same objectives we’ve had since Day One.
Are we influencing the right people? Are we telling exciting stories that engage attention? And are we helping our clients to build better relationships with those people?
What does a B2B communications programme mean in practice?
In the past year alone, we’ve:
Posted on 19/11/2020
Longstanding client Pollard Boxes wanted to raise its profile across social media channels and turned to Nielsen McAllister to build on the PR and content support that the agency had already been providing.
Posted on 11/04/2022
As a growing business, Eluceda wanted to raise its brand awareness and sought support for the launch of its whisky authentication solution.