Our news and thoughts

Part of the joy of working in a PR agency and representing all our different clients is learning about their businesses and the incredibly wide variety of products and services they provide...

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We all know the expression that you have to spend money to make money. A great example of this is in fact sponsored social media...

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Marketing and PR can be as much about opportunism as it is about planning and strategy. Ensuring you are prepared and having a strategy is of course, extremely important, as it is in all aspects of business, but the creativity and speed of thought to respond quickly is vital too.

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Nielsen McAllister has underlined its ambitions to build its business in new markets and locations with the appointment of Tom Erskine to the newly-created role of Business Account Manager.

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PR is about people and how you build lasting relationships with them. Not just with clients, but with the media, with the public and with potential new clients. It’s about presenting information, products or services in a way that engages people and if there is one thing that my career to date has been about, it is this.

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A company’s or brand’s reputation is encapsulated in its name. Companies work hard to promote, maintain and enhance their reputations to ensure that people’s associations with their names are positive. It can take years to build up a strong reputation but very little time for this to be dismantled. That’s why brand identity and messaging are so important for a communications programme...

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