Our news and thoughts

A company’s or brand’s reputation is encapsulated in its name. Companies work hard to promote, maintain and enhance their reputations to ensure that people’s associations with their names are positive. It can take years to build up a strong reputation but very little time for this to be dismantled. That’s why brand identity and messaging are so important for a communications programme...

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From hashtags and pinned tweets to lists and trending – Twitter’s got it all. Which is why, unsurprisingly, the platform is extremely popular. Here are our five top tips on how to make the most out of your account and achieve real results. 

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No organisation is immune from a crisis and with the lightning pace of today’s communications – often driven by social media – the time to react and take control is increasingly short...

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Here I am extolling the virtues of statistics and analytical data to anybody who’ll listen. That is due to the fact there is a wealth of knowledge and information in those massive piles of numbers, graphs and charts.

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The ability to buy non-essential, luxury items once again is good news, both for the eager shopper and for the economy. However, when you’re looking to purchase a luxury item, have you ever stopped to wonder what it is that attracts you to a particular product or brand?

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Public opinion has always mattered - and while social media channels can sometimes provide some useful anecdotal feedback, they can never replace the detailed analysis of a comprehensive market research study...

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