Our news and thoughts

Here I am extolling the virtues of statistics and analytical data to anybody who’ll listen. That is due to the fact there is a wealth of knowledge and information in those massive piles of numbers, graphs and charts.

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The ability to buy non-essential, luxury items once again is good news, both for the eager shopper and for the economy. However, when you’re looking to purchase a luxury item, have you ever stopped to wonder what it is that attracts you to a particular product or brand?

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Public opinion has always mattered - and while social media channels can sometimes provide some useful anecdotal feedback, they can never replace the detailed analysis of a comprehensive market research study...

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The value of Instagram is often questioned by B2B marketers, largely due to the conventional notion that different social media platforms work better for different types of brand. But is this really the case?

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Without venturing too much into the cliché of the ‘new normal’, when it comes to the world of events and exhibitions we are in a period of significant change...

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Nielsen McAllister has launched a new website and refreshed its branding as part of its 30th birthday celebrations.

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