We can work with you on planning, engagement, reporting and operating your accounts on any platform and with our brilliant content creators, take your brand to new heights.
The social media platforms you use will depend upon your business type, audience and your specific message. B2B communications are most suited to LinkedIn and Twitter, though Facebook is increasingly used for business, and Instagram is effective where products, services and events are more photogenic.
At Nielsen McAllister we can manage, write and schedule your social media campaign to help you maintain an online presence.
Research & planning
Our team is committed to understanding your brand, your products, and your audience. From the initial stages of getting to know your business, we spend time learning about the key audiences that make up your customer base and how best to market to them through social media.
We work with you to understand what SMART goals you want to achieve through your social media channels and build a content strategy that meets your KPIs.
We can also advise on and adhere to any budget set for sponsoring content online and have knowledge on-hand for the best ways to maximise their performance.
Managing & monitoring
Creating engaging, consistent social media content is a challenge for some niche industries, and our experience makes it easier for us to spot hidden opportunities. We produce monthly calendars with a variety of promotional and ‘fun’ content tailored to your audience.
Once we’ve got a rolling schedule for posting online that covers all of your key messages, it’s essential to maintain your presence. For this, we check all activity, across all platforms and ensure that we are responsive to any updates on your feed.
We can help you react to comments (both positive and negative), answer direct messages and interact with other people to get you involved with wider community discussions in your industry.
Reporting
Understanding the data provided in social media analytics can be difficult, as each platform has its own method for collecting key metrics – and, indeed, different definitions of what is ‘key’. We can translate and simplify this information into our unique reporting system that highlights the things you need to know.
Each of our monthly reports is tailored to reflect your KPIs and monitor the progress we’re making. It is emailed to you directly, in an easy to navigate dashboard format; along with a summary of the performance and any recommendations to improve the current strategy.
Someone in the industry has just asked if I could get out of the press and give our competitors a chance! That’s down to you guys so thank you.
Michael Green, Managing Director, MacroArt
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
As a growing business it’s essential that we build awareness of both our technologies and brand. Through a focus on quality content targeted at our key sectors, Nielsen McAllister has helped to raise our profile online and in the traditional media, and we are very happy with the results their campaigns have delivered to date.
Richard Burhouse, Commercial Director, Eluceda Authentication
The Nielsen McAllister team has worked hard to understand our business, people, and culture, and has no doubt contributed to our growth strategy. We see Nielsen McAllister as wholeheartedly part of our global team, proactively engaging with all functions and departments across our global footprint.
Nick Gilmore, Global Head of Sales and Marketing, Tower Cold Chain
Nielsen McAllister, itself located within the St Peters Quarter, is expertly placed to understand the opportunities that Business Improvement Districts create. They’ve given us a strong and positive voice in the local press, plus a direct line to key print, online and broadcast journalists so that whatever is happening in the city, they want to hear from us.
Brad Worley, Cathedral Quarter BID & St Peters Quarter BID
The team at Nielsen McAllister was a superb partner on this project. Their understanding of sustainability issues, the quality of their writing, and the close collaboration with the project stakeholders, all played a key role in the success of our inaugural Sustainability Report.
Christina Lauber, Chief Services Officer, Klingele
From the very start the team at Nielsen McAllister understood our business and our objectives. Working with our global team, its PR and case studies have built our profile across the print sector in the UK. “We are extremely pleased with the results and are well towards meeting our objective of ensuring that any business considering a new printer in the UK is now aware of swissQprint.
Erskine Stewart, Managing Director, swissQprint UK
We can turn our hand to almost anything. But we have some particular expertise in key sectors. And we love working with businesses in the Midlands.
Our Sectors