If your business is not currently using social media, it should be. And, to gain the most value from social media, Nielsen McAllister can plan your campaign and advise on the most appropriate platforms to engage effectively with your audience.
Social media can help you connect better with your customers, increase your lead generations, attract new recruits and promote your messages, services or products. Social media is not going away anytime soon!
Which social media platform?
The social media platforms you use will depend upon your business type, audience and your specific message.
B2B communications are most suited to LinkedIn and Twitter, though Facebook is increasingly used for business, and Instagram is effective where products, services and events are more photogenic.
Nielsen McAllister can manage, write and schedule your social media campaign to help you maintain an online presence.
Digital PR & SEO
Digital PR forms part of our overall PR & communications service, but warrants mention in its own right, as it is specifically used by businesses to increase their online presence.
By engaging with the right journalists, influencers and bloggers, building links and utilising mentions on social media, we can help your business gain better online visibility and improve your Search Engine Optimisation (SEO).
Video production
Video content is becoming increasingly important for businesses and organisations of all types, as it’s superb at enabling them to communicate effectively in the online world.
From simple explainer videos on social media, to animations and engaging customer case-studies, or the sharing of expert insight, our content creators produce compelling videos to bring your news and stories to life.
Since appointing Nielsen McAllister, the BCMPA’s profile has been transformed in the national trade press across a wide range of sectors. And from this, we have seen a significant rise in the number of enquiries we receive.
Rodney Steel, Chief Executive, BCMPA
Nielsen McAllister has delivered fantastic awareness of WaveGrip amongst our target customers. They have delivered on all fronts with widespread media coverage, social media interaction and increased customer leads.
Aaron McIvor, Managing Director, WaveGrip
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
We have enjoyed a long and extremely successful partnership with Nielsen McAllister over the past 30 years. The company’s excellent relationships with the UK & International packaging press, and associated media in particular, have been of tremendous benefit to us.
Torsten Giese, Marketing Manager, Ishida Europe
In appointing Nielsen McAllister, we were testing the water in terms of employing a PR agency - and we have been delighted with the results achieved. The agency is hard-working and proactive and has been instrumental in helping to further raise the profile of our business.
Peter Conner, Director, Pollard Boxes
Nielsen McAllister has been fantastic from the very start and I've been particularly impressed by the quality of coverage and advice we’ve received. Nulogy is definitely getting solid value for money from the PR and communications support. Thank you for the great work.
Josephine Coombe, Managing Director UK, Nulogy
We can turn our hand to almost anything. But we have some particular expertise in key sectors. And we love working with businesses in the Midlands.
Our Sectors