As a result, the company has built and maintained unparalleled relationships with the international trade media in that sector. Our knowledge of the industry is second-to-none, and we are particularly proud of the fact that two of our very first packaging clients are still with us today.
PR & communications
Packaging has never been so high on the news agenda, so there’s no better time to enter the debate.
We will approach your PR needs in line with your business objectives – typically with a mix of tactical press releases, strategically focused features, thought leadership articles and case-studies.
Exhibition support
We provide conference and exhibition support for multiple clients, whether it be securing column inches in trade show publications, attending shows – from Packaging Innovations to interpack – and arranging journalist interviews on your stand, or generating ideas for follow-up PR after the event.
Social media
Are you taking full advantage of social media? Nielsen McAllister can help to create an agreed schedule of relevant and regular messages, carefully honing them for the right audience and recommending images or videos that are likely to gain the most positive attention for your brand.
We were tasked with positioning Xaar as a leader in 3D Printing. It was also necessary to tackle perceptions that 3D Printing was only for prototyping and short runs by persuading people that, via high-speed sintering, volume manufacturing is possible.
With Covid stopping live events overnight, wide-format graphics producer MacroArt needed to raise awareness of its business and wider service offer, so looked to Nielsen McAllister to deliver.
Someone in the industry has just asked if I could get out of the press and give our competitors a chance! That’s down to you guys so thank you.
Michael Green, Managing Director, MacroArt
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
As a growing business it’s essential that we build awareness of both our technologies and brand. Through a focus on quality content targeted at our key sectors, Nielsen McAllister has helped to raise our profile online and in the traditional media, and we are very happy with the results their campaigns have delivered to date.
Richard Burhouse, Commercial Director, Eluceda Authentication
The Nielsen McAllister team has worked hard to understand our business, people, and culture, and has no doubt contributed to our growth strategy. We see Nielsen McAllister as wholeheartedly part of our global team, proactively engaging with all functions and departments across our global footprint.
Nick Gilmore, Global Head of Sales and Marketing, Tower Cold Chain
Nielsen McAllister, itself located within the St Peters Quarter, is expertly placed to understand the opportunities that Business Improvement Districts create. They’ve given us a strong and positive voice in the local press, plus a direct line to key print, online and broadcast journalists so that whatever is happening in the city, they want to hear from us.
Brad Worley, Cathedral Quarter BID & St Peters Quarter BID
The team at Nielsen McAllister was a superb partner on this project. Their understanding of sustainability issues, the quality of their writing, and the close collaboration with the project stakeholders, all played a key role in the success of our inaugural Sustainability Report.
Christina Lauber, Chief Services Officer, Klingele
From the very start the team at Nielsen McAllister understood our business and our objectives. Working with our global team, its PR and case studies have built our profile across the print sector in the UK. “We are extremely pleased with the results and are well towards meeting our objective of ensuring that any business considering a new printer in the UK is now aware of swissQprint.
Erskine Stewart, Managing Director, swissQprint UK
We can turn our hand to almost anything. But we have some particular expertise in delivering key content for businesses. Find out more about our range of services that will deliver for you.
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