As a result, the company has built and maintained unparalleled relationships with the international trade media in that sector. Our knowledge of the industry is second-to-none, and we are particularly proud of the fact that two of our very first packaging clients are still with us today.
PR & communications
Packaging has never been so high on the news agenda, so there’s no better time to enter the debate.
We will approach your PR needs in line with your business objectives – typically with a mix of tactical press releases, strategically focused features, thought leadership articles and case-studies.
Exhibition support
We provide conference and exhibition support for multiple clients, whether it be securing column inches in trade show publications, attending shows – from Packaging Innovations to interpack – and arranging journalist interviews on your stand, or generating ideas for follow-up PR after the event.
Social media
Are you taking full advantage of social media? Nielsen McAllister can help to create an agreed schedule of relevant and regular messages, carefully honing them for the right audience and recommending images or videos that are likely to gain the most positive attention for your brand.
We were tasked with positioning Xaar as a leader in 3D Printing. It was also necessary to tackle perceptions that 3D Printing was only for prototyping and short runs by persuading people that, via high-speed sintering, volume manufacturing is possible.
The BCMPA wanted to raise its profile as the UK's premier resource for contract manufacturing, packing, fulfilment & logistics and grow its membership across a wide range of sectors. a
We have been delighted with the integrated PR service provided by Nielsen McAllister. From the early years building our profile within the trade media to now creating greater engagement across social media, we are extremely pleased with the results they continue to deliver.
Peter Conner, Commercial Director, Pollard Boxes
Since appointing Nielsen McAllister, the BCMPA’s profile has been transformed in the national trade press across a wide range of sectors. And from this, we have seen a significant rise in the number of enquiries we receive.
Rodney Steel, Chief Executive, BCMPA
I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.
Phil Chadwick, Editor, Packaging News
The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.
Josephine Coombe, Managing Director Europe, Nulogy
We have enjoyed a long and extremely successful partnership with Nielsen McAllister over the past 30 years. The company’s excellent relationships with the UK & International packaging press, and associated media in particular, have been of tremendous benefit to us.
Torsten Giese, Marketing Manager, Ishida Europe
We can turn our hand to almost anything. But we have some particular expertise in delivering key content for businesses. Find out more about our range of services that will deliver for you.
View Our Services