Since 2023, Henkel Adhesive Technnologies has used Nielsen McAllister to maintain and elevate its established reputation across key industry sectors. With a focus on securing consistent coverage in engineering, manufacturing, plumbing, automotive and railway trade media in the UK, Henkel needed a PR partner that could deliver strategic visibility and reinforce its position as a market leader.
Thanks to a clearly defined trade strategy and strong media relationships, we have delivered sustained B2B press coverage and thought leadership opportunities for Henkel’s LOCTITE and TEROSON brands for three years and counting.
While LOCTITE products are widely recognised and trusted across multiple industries, maintaining this reputation through PR was essential – not only to reinforce brand credibility but also to distinguish Henkel from competitors.
Following a personal recommendation from Henkel’s previous freelance PR supplier, who retired, Nielsen McAllister was chosen as the agency best positioned to continue this legacy and drive forward Henkel’s communications strategy.
Leveraging our deep understanding of the industrial landscape and long-standing relationships with key trade media, Nielsen McAllister developed a tailored PR strategy. The goal was clear: to position Henkel and its LOCTITE brand as the adhesive partner of choice for time-pressed professionals such as engineers, plumbers and manufacturers. Likewise, the sister TEROSON brand for specialist automotive applications.
This bespoke approach focused on securing high quality media placements, amplifying thought leadership and ensuring Henkel’s voice was consistently heard across the most relevant platforms.
Over the course of the three-year partnership, Nielsen McAllister has delivered:
Beyond traditional PR, Nielsen McAllister has also played a pivotal role in supporting Henkel’s advertising strategy and execution, coordinating media interviews at trade shows, and nurturing strong relationships with key journalists and editors – positioning Henkel as the go-to source for expert commentary, industry insight and thought leadership.
“Nielsen McAllister has played a key role in strengthening the visibility and credibility of our LOCTITE and TEROSON brands across the trade media landscape. While Henkel is a well-established name, maintaining a strong presence in B2B industry press is vital to reinforcing our leadership and sharing valuable insights that drive innovation and best practices. The team at Nielsen McAllister truly understands the intricacies of our sector and has consistently delivered targeted, high quality coverage that speaks to our customers’ needs. Their strategic approach has helped us stay front-of-mind in a competitive market.”
Paul Marshall, Marketing Head at Henkel for UK, Ireland and Nordics