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Our specialist skills serve a range of industry sectors

Our sectors

We’ve built an enviable expertise in public relations and communications over the past 30 years. Initially specialising in the print and packaging industries, today we work with clients across a range of B2B sectors, including logistics, software, print, manufacturing, tooling, technology, construction and professional services.

Whatever the sector the qualities we have developed to meet the objectives of our clients remain the same. And we are sure you’ll benefit from the same foundational approach. Namely, gaining:

  • An understanding of the entire supply chain, from materials and machinery to manufacturing and distribution – so we can see where your company sits in relation to customers and suppliers
  • A knowledge of different technologies and their application – so we can assess the best way to promote the particular features and benefits that help you stand apart from competitors
  • The skills to communicate with an incredibly broad mix of stakeholders and end user markets – so we can tailor messaging to meet the expectations and interests of different audiences.
  • A familiarity with the key challenges facing industry, including sustainability, digitalisation, skills and labour – so we can keep you plugged in to the latest trends to demonstrate true industry leadership.

We’ll work to understand that detail that ensures we deliver accurate, insightful and inspiring PR & communications for your business.

With in-depth onboarding sessions, ongoing research and the commitment of our passionate and knowledgeable team, we will implement effective content strategies to support your objectives.  And with a comprehensive range of PR & communications services to choose from, you can be sure we’ll succeed in the channels that matter most to you and your audiences.

You can read about some of our sector experience below, or please visit our case studies library to see examples of the value and impact we deliver to clients.

Get in touch

PR & communications specialisms by sector

Packaging & print

Professional services

Property & construction

Our case studies

Putting in our ‘BIDs’ for Derby

Posted on 23/06/2023

Celebrating the thriving business community on our own doorstep, we helped Derby’s two Business Improvement Districts (BIDs) with a year-round programme of news, articles and broadcast opportunities.

Eluceda – Whisky authentication solution launch

Posted on 11/04/2022

As a growing business, Eluceda wanted to raise its brand awareness and sought support for the launch of its whisky authentication solution.

Ice Cold Comms: Tower Cold Chain

Posted on 07/12/2022

In our first year of partnership, we have enhanced Tower Cold Chain’s profile significantly through a series of comprehensive PR and social media campaigns. From a visit by a Cabinet Minister to a Queen’s Award win, it’s been a busy year.

Don't just take our word for it

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Someone in the industry has just asked if I could get out of the press and give our competitors a chance! That’s down to you guys so thank you.

Michael Green, Managing Director, MacroArt

I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.

Phil Chadwick, Editor, Packaging News

The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.

Josephine Coombe, Managing Director Europe, Nulogy

As a growing business it’s essential that we build awareness of both our technologies and brand. Through a focus on quality content targeted at our key sectors, Nielsen McAllister has helped to raise our profile online and in the traditional media, and we are very happy with the results their campaigns have delivered to date.

Richard Burhouse, Commercial Director, Eluceda Authentication

The Nielsen McAllister team has worked hard to understand our business, people, and culture, and has no doubt contributed to our growth strategy. We see Nielsen McAllister as wholeheartedly part of our global team, proactively engaging with all functions and departments across our global footprint.

Nick Gilmore, Global Head of Sales and Marketing, Tower Cold Chain

Nielsen McAllister, itself located within the St Peters Quarter, is expertly placed to understand the opportunities that Business Improvement Districts create. They’ve given us a strong and positive voice in the local press, plus a direct line to key print, online and broadcast journalists so that whatever is happening in the city, they want to hear from us.

Brad Worley, Cathedral Quarter BID & St Peters Quarter BID

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