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Our specialist skills serve a range of industry sectors

Our sectors

We’ve built an enviable expertise in public relations and communications over the past 30 years. Initially specialising in the print and packaging industries, today we work with clients across a range of B2B sectors, including logistics, software, print, manufacturing, tooling, technology, construction and professional services.

Whatever the sector the qualities we have developed to meet the objectives of our clients remain the same. And we are sure you’ll benefit from the same foundational approach. Namely, gaining:

  • An understanding of the entire supply chain, from materials and machinery to manufacturing and distribution – so we can see where your company sits in relation to customers and suppliers
  • A knowledge of different technologies and their application – so we can assess the best way to promote the particular features and benefits that help you stand apart from competitors
  • The skills to communicate with an incredibly broad mix of stakeholders and end user markets – so we can tailor messaging to meet the expectations and interests of different audiences.
  • A familiarity with the key challenges facing industry, including sustainability, digitalisation, skills and labour – so we can keep you plugged in to the latest trends to demonstrate true industry leadership.

We’ll work to understand that detail that ensures we deliver accurate, insightful and inspiring PR & communications for your business.

With in-depth onboarding sessions, ongoing research and the commitment of our passionate and knowledgeable team, we will implement effective content strategies to support your objectives.  And with a comprehensive range of PR & communications services to choose from, you can be sure we’ll succeed in the channels that matter most to you and your audiences.

You can read about some of our sector experience below, or please visit our case studies library to see examples of the value and impact we deliver to clients.

Get in touch

PR & communications specialisms by sector

Packaging & print

Professional services

Property & construction

Our case studies

Eluceda – Whisky authentication solution launch

Posted on 11/04/2022

As a growing business, Eluceda wanted to raise its brand awareness and sought support for the launch of its whisky authentication solution.

Ice Cold Comms: Tower Cold Chain

Posted on 07/12/2022

In our first year of partnership, we have enhanced Tower Cold Chain’s profile significantly through a series of comprehensive PR and social media campaigns. From a visit by a Cabinet Minister to a Queen’s Award win, it’s been a busy year.

The Art of MacroArt

Posted on 25/03/2022

With Covid stopping live events overnight, wide-format graphics producer MacroArt needed to raise awareness of its business and wider service offer, so looked to Nielsen McAllister to deliver.

Don't just take our word for it

See all Case Studies

We have been delighted with the integrated PR service provided by Nielsen McAllister. From the early years building our profile within the trade media to now creating greater engagement across social media, we are extremely pleased with the results they continue to deliver.

Peter Conner, Commercial Director, Pollard Boxes

Since appointing Nielsen McAllister, the BCMPA’s profile has been transformed in the national trade press across a wide range of sectors. And from this, we have seen a significant rise in the number of enquiries we receive.

Rodney Steel, Chief Executive, BCMPA

I’ve worked with Nielsen McAllister for nearly 10 years and have found them very helpful to journalists. They provide us with regular news and understand the pressures of deadlines that we work to. Their detailed understanding of the print and packaging industry is a real boost for any journalist new to the sector.

Phil Chadwick, Editor, Packaging News

The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.

Josephine Coombe, Managing Director Europe, Nulogy

We have enjoyed a long and extremely successful partnership with Nielsen McAllister over the past 30 years. The company’s excellent relationships with the UK & International packaging press, and associated media in particular, have been of tremendous benefit to us.

Torsten Giese, Marketing Manager, Ishida Europe

See all Case Studies