Kammac is a leading UK-based warehousing, transport, and third-party logistics (3PL) provider. With operations spanning multiple sites and over 3.2 million sq. ft. of warehousing, the business is a major player in the logistics sector.
In September 2023, Kammac partnered with Nielsen McAllister to develop and execute a sector-focused logistics PR campaign to build its market presence. The primary goals were to elevate Kammac’s perception as a leading logistics provider, increase awareness of its flexible and reliable 3PL services, and establish the company as a logistics and supply chain thought leader.
From coordinating live radio coverage with the BBC to landing feature articles in the trade press, Nielsen McAllister built a logistics PR programme tailored to Kammac’s strategic objectives, focusing on five core areas:
Since partnering with Nielsen McAllister, Kammac has achieved measurable gains in external visibility and brand recognition, including:
✅ 41 press releases written and distributed
✅ 260 pieces of media coverage generated across trade, local, and business media
✅ 38 feature articles secured across manufacturing, logistics, and retail publications
✅ 90 SEO-enhancing backlinks generated
✅ Average domain authority of 38 for coverage secured
✅ 7 award entries written and submitted
The Black Friday radio campaign added further momentum to the brand, capturing the attention of regional audiences and reinforcing Kammac’s positioning as an essential part of the retail supply chain at one of the busiest times of the year.
“What truly sets the team at Nielsen McAllister apart is their commitment to understanding the intricacies of our business, allowing them to provide tailored logistics PR that resonates with our audience. Always available when needed, their work has helped to elevate our brand, and we’re delighted with the positive influence it has had on our growth journey.” - Peter Edwards, Marketing Business Partner, Kammac