Eltronis is a provider of security printing solutions and labels for a wide variety of sectors and product applications. From documents and national IDs to the latest consumer goods, Eltronis deliver protection to governments and brands worldwide.
Based in Eastern Europe, the establishment of its new UK office, gave Eltronis the opportunity to develop an awareness campaign for both its brand and market leading security products.
With solutions in use across the food and drink, pharmaceutical, automotive and government sectors, Eltronis was keen to increase its profile through promoting their innovation and successful application.
Nielsen McAllister was approached to build a PR plan to raise awareness in the UK, European and international trade press and generate leads for its market leading solutions.
Having established the target opportunities for Eltronis, our role was to raise the profile of their products and innovations.
We reviewed the programme objectives with the Eltronis team and initiated a PR plan based on creating press releases, feature articles, case studies and promotion of their attendance at trade conferences and exhibitions.
With a wide variety of products, it was vital for us to highlight a combination of new technologies, case studies and breadth of knowledge in a focussed campaign that reached their potential clients.
Press releases – Eltronis has seen their profile increase significantly through the issuing of regular press releases providing the latest product, company and customer news.
Feature articles – Positioning Eltronis in various publications, we have delivered thought leadership for the business by focusing on the importance of brand protection, particularly during the Covid-19 pandemic. This has allowed us to highlight how security technologies, and within this Eltronis’ products, deliver significant value, protecting goods and fighting counterfeits.
Events – Building on Eltronis’ launch at Packaging Innovations in February, we engaged with journalists to highlight the importance of security and brand protection technologies. In addition, opportunities to present at several conferences were also developed, helping to both promote the brand and the Eltronis product technologies.
The campaign has seen significant engagement in the UK an international press for Eltronis and generated several leads across a variety of sectors and geographies.
Importantly, the Eltronis brand is becoming more recognised with both the online and traditional media coverage helping to improve links to the website and social media channels.
The campaign is earmarked to continue with content focusing on sharing of Eltronis’ news and product information, alongside the further development of customer case studies and event support.
Nielsen McAllister has helped to raise our profile significantly, generating leads and sales for our label and security solutions. Their detailed knowledge of our target markets has helped us convey our brand and product messages very successfully and we look forward to continuing our excellent relationship with them as we create and share our PR and marketing content even further.
Pete Smallwood, Business Development Manager, Eltronis