LogiPharma is the world’s leading supply chain conference for the pharmaceutical industry, bringing together senior executives, thought leaders and innovators annually. The event serves as a key forum for discussing trends, challenges, and advancements in pharma logistics, distribution, and manufacturing.
Ahead of its 2024 edition, LogiPharma sought to strengthen its brand presence, attract a wider delegate base and foster media attention in an increasingly competitive event landscape. They turned to Nielsen McAllister for event PR support to develop and execute a strategic campaign.
Working closely with LogiPharma, we developed an extensive eight-month campaign, beginning in November 2023 and continuing through to post-show coverage in June 2024. This strategy was designed to build momentum leading up to the event in April 2024 and ensure sustained engagement afterward, positioning LogiPharma as the go-to event for pharmaceutical supply chain professionals.
Key elements of our strategy pre-event included:
The 2024 event PR campaign was highly successful, garnering significant attention for LogiPharma and establishing its 25th anniversary as a landmark event for the pharmaceutical supply chain industry.
Looking Forward
Building on the success of the 2024 campaign, Nielsen McAllister is delighted to continue its partnership with LogiPharma, providing ongoing support for its event PR. As LogiPharma marks its 25th anniversary, our collaboration ensures it remains a leading force in the pharmaceutical supply chain industry, reinforcing its reputation as a must-attend event for professionals worldwide.
“Partnering with Nielsen McAllister for our event PR was a game-changer for LogiPharma. Their expertise, dedication, and strategic approach - from pre-event buzz to on-site media engagement and post-show coverage - significantly elevated our brand presence. They take the time to truly understand the event, the landscape, and the audience, crafting a tailored strategy that delivers real results. The impact was tangible - extensive media coverage, increased delegate interest, and high-profile journalist attendance - all of which solidified LogiPharma’s position as the must-attend event in the industry. We’re excited to continue working with them for LogiPharma’s 25th anniversary.”
Despina Oustria, Senior Marketing Manager, LogiPharma.