Our client Xaar, a world-leader in industrial inkjet technology, wanted to spread awareness about High-Speed Sintering for volume 3D manufacturing.
Nielsen McAllister was tasked with positioning Xaar as a leader in 3D Printing. It was also necessary to tackle perceptions that 3D Printing was only for prototyping and short runs by persuading people that, via high-speed sintering, volume manufacturing is possible.
We opted to run an open day for journalists at Xaar’s state-of-the-art 3D Printing facility on the Nottingham Science Park. Working with Xaar’s communications team we:
The day was a true success, with a host of journalists attending from key titles such as TCT Magazine, 3D Printing Industry, The Engineer, and Engineering & Technology, resulting in:
Posted on 31/01/2024
With ESG reporting a key requirement for businesses, we helped Klingele Paper & Packaging Group with the copywriting of its first Sustainability Report.
Posted on 03/01/2024
swissQprint wanted to build its UK profile and market share. Changing perceptions of the affordability of its award-winning machine range was the perfect PR plan.