Our client Xaar, a world-leader in industrial inkjet technology, wanted to spread awareness about High-Speed Sintering for volume 3D manufacturing.
Nielsen McAllister was tasked with positioning Xaar as a leader in 3D Printing. It was also necessary to tackle perceptions that 3D Printing was only for prototyping and short runs by persuading people that, via high-speed sintering, volume manufacturing is possible.
We opted to run an open day for journalists at Xaar’s state-of-the-art 3D Printing facility on the Nottingham Science Park. Working with Xaar’s communications team we:
The day was a true success, with a host of journalists attending from key titles such as TCT Magazine, 3D Printing Industry, The Engineer, and Engineering & Technology, resulting in:
Posted on 11/04/2022
As a growing business, Eluceda wanted to raise its brand awareness and sought support for the launch of its whisky authentication solution.
Posted on 07/12/2022
In our first year of partnership, we have enhanced Tower Cold Chain’s profile significantly through a series of comprehensive PR and social media campaigns. From a visit by a Cabinet Minister to a Queen’s Award win, it’s been a busy year.