Nulogy – A Full-Service PR ‘Package’ for UK & Europe

With its global marketing team based in Canada, Nielsen McAllister has worked with Nulogy since 2020, initially providing PR and media support but soon moving to encompass a full-service PR and communications offer for its European business.

How Nielsen McAllister helped

The Background

Nulogy is a global software company specialising in cloud-based solutions for contract packing and third-party logistics (3PL) companies. Seeking to enhance its presence in the European market, Nulogy enlisted the support of Nielsen McAllister as its first PR agency in the region.

Initially focused on media relations and content creation, the collaboration quickly evolved into a comprehensive full-service PR partnership. Nielsen McAllister worked in tandem with  Nulogy’s marketing team, providing support at exhibitions, conducting case study videos with customers, booking advertising and assisting with various sponsorship and promotional activities.

To ensure a consistent brand message, Nielsen McAllister created a strategic content calendar for PR and communications. Leveraging their extensive media network, the agency established relationships with key European trade publications and industry influencers, to create awareness of the brand and build understanding of its service offer.

The Solution

Media relations: Strategically placed Nulogy’s press releases into relevant media outlets to amplify the company’s visibility and credibility, placing advertising and working with bookings made by the Canadian team to maximise PR coverage.

Trade relations: Collaborated with trade associations and sponsorship bookings to raise Nulogy’s profile with key target clients.

Thought leadership: Positioned Nulogy as an industry expert through extended articles and participation in webinars and conferences.

Exhibition support: Assistance at exhibitors, including graphic and stand design, event logistics, support during speaking sessions, and even participating as part of the Nulogy team on the booths.

Collaboration with customers: Supported Nulogy’s customer engagement strategy through case studies, press announcements, and video interview content in both the UK and Europe.

The Result

Through utilising a full-service PR support package from Nielsen McAllister, Nulogy has yielded significant results:

From January 2022 – March 2024:

  • Written and distributed 21 press releases, achieving 300+ individual pieces of print and online coverage
  • Secured 32 feature articles across key trade titles
  • Provided in-person support at six UK exhibitions, which included set-up and take down of the booth, as well as being part of the customer facing team
  • Supported two customer case study videos with leading logistics companies on behalf of Nulogy, providing support with interviews, shot lists and video editing
  • Engaged with Trade Associations to raise awareness of Nulogy amongst key potential customers
  • Facilitated Packaging News webinar sponsorship, working with Nulogy customers and the BCMPA to raise the profile of digitalisation in contract packing

In return, Nulogy has built greater awareness of its brand and service offering, with an uptake in enquiries across the European contract packing and 3PL sector.

See what the client said

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“Nielsen McAllister’s support for Nulogy in Europe has been second to none! Their professionalism, expertise, and commitment has delivered a full-service PR package that has undoubtedly helped elevate Nulogy’s brand recognition within our target industries across UK and Europe.” Josephine Coombe, Chief Commercial Officer, Nulogy Europe.