Our blog

Wendy shares her experiences as a journalist and the secret to getting clients featured in the press, TV and on the radio.

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Our Senior Account Executive, Hannah, explores how best to work with your external PR agency and the essentials of building a strong partnership, focusing on regular communication and trust.

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In today’s 24-hour digital world, with continuous social feeds, Bob is eternally grateful that he grew up in the non-Smartphone era.

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It seems everyone in PR and communications is thinking about AI. Indeed, most of us are now using it. But does it really know what it's talking about?

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Derby is home to many brilliant independent businesses. In this blog I will talk about my personal favourite independent businesses in Derby city centre. I have picked the three businesses specifically as I think they add to the culture of Derby.

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International Days are for celebrating both the biggest and smallest occasions across the year. But how do you know which ones to use in your content calendar?

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Ryan Conway is still fully grasping what ‘personal branding' is. But one thing is clear - being recognisable in your industry has huge benefits.

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My daily life in PR hasn't changed much for the past two years at Nielsen McAllister – but recently, I've been noticing something new on my daily commute.

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Rory has spent his first two weeks here at Nielsen McAllister. He thinks it's time for people to get to know him a little better.

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The holiday season is on the way, so Alona has given us some marketing (and non-marketing) book recommendations.

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Search Generative Experience, the latest AI tool, is currently in development and testing. But what does this mean for PR and marketing departments?

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Looking back at her previous blog on PR mistakes and hitting rock bottom, Alona was inspired to look into past PR Crises.

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Bob believes the best PR writing must always retain the personal touch.

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Despite the busiest day of the year falling on a random Thursday, we still provided quality support for our clients, because we give a s**t.

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Ryan Conway discusses the significance of Black History Month and shares his evolving journey as he delves deeper into important moments in Black history.

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In her latest blog, Rhiannon discusses the five benefits of strategic outsourcing PR services.

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After spending many years in B2C PR, Alona's switch to the B2B model of Nielsen McAllister was an opportunity to understand how they differ. 

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Why August is the ideal month to review your PR & marketing, with time to think, review and plan.

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Mistakes can be an embarrassing, sometimes painful experience. But mistakes are the seeds from which trees of knowledge grow.

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Whilst Threads grows to over 100 million users since its launch, we can’t help but ask: is it right for B2B businesses?

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Work experience a great opportunity to inspire the future generation of PR experts. Here's what our most recent candidates got up to.

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This week marks exactly one year since Alona became immersed in the sweet world of packaging, logistics, and printing.

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In this blog, Hannah explains exactly what a PR Account Executives does, and how we fill our days in the NM office.

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Why Micro-Influencer marketing can be an excellent strategy for niche businesses.

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Alona shares her experiences of being a journalist and PR professional in Ukraine.

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Today, after (not that) many years and a fantastic career, Richard is retiring.

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The European Commission wants to stamp out ‘greenwashing’ and has proposed strict regulations on the sustainability claims businesses can make about their products. Naturally, this has sent many firms marketing departments into a panic – but Jack explains why this panic (mostly) isn’t necessary.

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Bob believes the human touch will always have an important role in PR and communications, despite the latest developments in technology.

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In her latest blog, Molly explains why psychology is essential in PR and marketing, influencing the way we promote products to certain audiences.

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Taking part in this year's YMCA Sleep Easy has been a real eye-opener for our volunteers; Molly, Hannah and Jack.

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With so many B2B PR agencies out there to choose from, how do you know which one is the right fit for your business? Here are some tips to help you choose a B2B PR agency that will be the perfect partner for your brand.

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In her latest blog, Alona talks about writers throughout the ages, and how they always hit the mark - in whatever circumstances they saw fit.

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With Simon turning 50, he's sharing some advice for younger people about life, and the reality of being a Spurs fan.

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Why using your charisma in support of high-quality, eye-catching PR content is the key to forming successful media relationships.

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For companies in the logistics sector trying to remain competitive, there is greater pressure than ever to deliver effective supply chain PR and communications. In Simon's latest blog, he's explaining how to deliver the right messages.

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Alona's most recent blog looks at the easiest way to describe what we 'actually' do here at Nielsen McAllister. The best way to do that, is through the best movies about PR.

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We asked the team for the perfect PR gifts they would put in the Nielsen McAllister Christmas hamper.

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What I hadn’t prepared for in my new job at Nielsen McAllister, was all the fantastic unspoken ‘extras’ that come with a career in B2b PR, including a whole lot of stepping out of my beloved ‘comfort zone’.

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Simon has written a blog. "So what?" we hear you ask. Read it - and find out!

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In her latest blog, Rhiannon talks about how important Networking, or 'connecting', is and how to navigate a successful event.

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PR planning is key, and creates the platform for us to build the content and communications that make a real difference for our clients.

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In his latest blog, Richard is talking about FAB Writing - Why Good Copy Needs To Be Rich In Features, Advantages and Benefits

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The newest member of the Nielsen McAllister team, Alona, discusses her experiences of being a Ukrainian in the UK.

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In his latest blog, Bob is talking about why the communications world needs to keep abreast of changing cultural references.

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Simon Kinnear explains how to get the most out of a media day.

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After a year of working as part of the team at Nielsen McAllister, Molly has compiled her best advice for any B2B marketer.

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Derby is a fantastic place to establish your career and to start building your life - and Jack's tired of pretending that it isn’t.

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For Mental Health Awareness Week 2022, Molly is talking about how she has learnt to deal with social anxiety in a comms career.

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As we launch our new campaign - Unmatched - we look at what the word really means and how it can be applied to your branding to help your business stand out.

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Our new campaign helps business to unlock the power of the things that make them unmatched. But what is our own team unmatched at? Read on to find out.

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In his latest blog, Simon talks about his involvement in the St Peters Quarter BID in Derby and its important role in helping 'Welcome, Celebrate and Support'.

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Bob, in his latest blog, is talking about why award nominations and wins are an important part of the communications programme.

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Did you know your existing Google Analytics data is set to disappear? Simon K explains what to do!

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After completing almost a full year at Nielsen McAllister, Molly has compiled her own list of Top Tips for new starters.

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Simon Kinnear makes the case for putting passion and personality at the heart of B2B comms.

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For National Careers Week, Rhiannon thought she’d go agony-aunt on us and offer some advice to those who are in the same position as she was a year ago, as a soon-to-be University graduate.

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Simon Wildash reflects on the things he's done... and the things he still needs to do!

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In a tenuous link with Valentine's Day, we asked the team to explain why we love working in an agency. Here's what we said...

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Jack reckons the world of marketing could do with some straight talking and he's not afraid to do the same!

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Simon Kinnear shares his experience of returning to Nielsen McAllister after a decade away.

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Have you noticed how much easier it is to shout about how great somebody else is at what they do?

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We asked the team for their predictions about the year ahead... and created this handy guide to the top trends likely to dominate our thoughts.

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Looking for ways to generate seasonal content and sleigh your marketing campaign? Nielsen McAllister has got you covered.

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Wendy has suffered a devastating defeat in this year's round of Whamageddon. Will anyone make it through the long Christmas season?

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Bob is acting like a real Grinch with Christmas just around the corner... But the question remains - when is it OK to become 'Christmassy'?

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Molly talks about how she likes to relax after a busy day of social media and PR with a good book - and why winter is the best time for it.

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Simon Kinnear reports on the Environmental Packaging Summit 2021 and discovers that - while there is plenty of positive news - it's not always communicated effectively.

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Is there a place for an eccentric personality in public relations work? Jack thinks so, find out why in his latest blog...

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This week, Richard rediscovers the vibrancy of new conversations, and how important it is to stay open to change. At Nielsen McAllister, we always speak your language…

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In the hustle and bustle of everyday life, our recent graduate, Rhiannon, reflects on the benefits of a weekend away!

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Throughout the hardship and confusion of the last year, our apprentice, Molly, is reflecting on what made that time easier - coffee!

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Clearing the attic caused our MD to think about our response to change and the recent impact of the new team members at Nielsen McAllister...

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My little Ted, as I affectionately used to call him, is now not-so-little. He’s taller than me and has grown into a kind and caring teenager. He’s also figured out, thanks to his exam results, that he needs to work harder in physics.

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After three years of hard work, all-night library sessions, hungover lectures, and countless essays, I had finally finished – and my university life came to an end...

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School teaches us many things. How to read, write, communicate, how to understand science, maths. It tells us how to write a good CV, how to do well in an interview, even. But what it doesn’t teach us is how absolutely exhausting it is to work a ‘9 to 5’.

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Today, I was fortunate enough to have been invited to visit Derby’s Museum of Making, in the Silk Mill, just before its official opening, this Friday. And it made me cry a little.

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Becoming an apprentice was something I had never anticipated. Throughout my entire life, teachers pushed me down the path of academia, and university seemed to be my only smart option...

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As shops across the country flung open their doors and spending on non-essentials was permitted – even encouraged – I ventured out!

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So, here I am faced with my turn to write the next Nielsen McAllister blog, and like always it starts with a blank page. And that’s the problem...

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Reader, I am worried. A recent email from Marks & Spencer has informed me that last month I was the #14 shopper of yoghurt at the company’s Derby city centre store, a feat which apparently puts me in the ‘superstar shopper’ category...

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Ah, the cheery, plaintive call of the weary landlord at closing time...of course we had, and of course we did, sometimes unsteadily, always advisedly. But we went home. Because we could.

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Wendy Roberts talks about how she is going to remember - and miss - home schooling. Honest!

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Good grief: where did that go? My first month at Nielsen McAllister has been a proper, ‘in at the deep end’, baptism of fire, fully immersive maelstrom of activity, as I always suspected it would be...

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There was a time when ‘cancel’ referred mainly to hotel and restaurant reservations and a ‘troll’ was a being in Scandinavian folklore...

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It’s common knowledge amongst those that know me, that I love words. And people. And helping people with words....

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Our Senior Consultant and former journalist Wendy Roberts talks about her switch from newspapers and magazines and into the dynamic world of PR...

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It certainly is a strange experience returning to a role. Everything feels very familiar and yet slightly different...

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It’s around this time of every year that the predictions for the forthcoming year start to arrive...

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Part of the joy of working in a PR agency and representing all our different clients is learning about their businesses and the incredibly wide variety of products and services they provide...

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We all know the expression that you have to spend money to make money. A great example of this is in fact sponsored social media...

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Marketing and PR can be as much about opportunism as it is about planning and strategy. Ensuring you are prepared and having a strategy is of course, extremely important, as it is in all aspects of business, but the creativity and speed of thought to respond quickly is vital too.

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No organisation is immune from a crisis and with the lightning pace of today’s communications – often driven by social media – the time to react and take control is increasingly short...

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Here I am extolling the virtues of statistics and analytical data to anybody who’ll listen. That is due to the fact there is a wealth of knowledge and information in those massive piles of numbers, graphs and charts.

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Without venturing too much into the cliché of the ‘new normal’, when it comes to the world of events and exhibitions we are in a period of significant change...

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“Hello… can you hear me?”, “Your mic is muted”, “Is my camera blurry?”...

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The coronavirus pandemic has led to much talk about what the world will be like when we eventually emerge on the other side...

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In the early days of March, with Nielsen McAllister approaching its 30th anniversary, I wrote on my To Do list: Musings of an Ageing PR Hack...

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Understanding the trends and developments within our clients’ markets is key to ensuring the content we create is relevant...

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We take our digital world for granted...

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The world of PR is changing. Reports of traditional printed media titles closing or moving solely online abound, while the world of influencers, blogs and social media outlets explodes exponentially...

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