Choosing a B2B PR Agency

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When it comes to promoting your B2B brand, there are a lot of factors to consider. One of the most important is working with the right PR agency to help you get your message out to your target audience. But with so many agencies out there to choose from, how do you know which one is the right fit for your business? Here are some tips to help you in choosing a B2B PR agency that will be the perfect partner for your brand.

Look for relevant experience

One of the most important factors to consider when choosing a B2B PR agency is their experience in your industry. Look for an agency that has worked with companies similar to yours, or that has experience in the same sector or market.

A PR agency that understands the nuances of your industry will be better equipped to create effective messaging and strategies that resonate with your target audience.

At Nielsen McAllister, we have long-standing relationships with editors, influencers and other stakeholders in industries as diverse as manufacturing, logistics, SaaS, packaging, construction and forestry.

Check their track record

It’s not enough for a PR agency to have experience in your industry; they also need to have a proven track record of success.

Look for an agency that can provide case studies or testimonials from past clients, or that has won awards or other accolades for their work. This will give you an idea of the agency’s capabilities and the results they can deliver.

Don’t take our word for it. Check out our client case studies for examples of the work we’re doing.

Consider their approach

Every PR agency has a different approach to working with clients, and it’s important to find an agency whose approach aligns with your brand’s values and goals. Some agencies may prioritize media relations, while others may focus more on content creation or social media. Make sure you understand the agency’s approach and how it will work to achieve your goals.

At Nielsen McAllister, we believe it starts with you.  We’ll work with you to understand your business goals, and develop a clear content strategy that delivers engaging, effective messages to your target audiences, on the channels that matter to them.

Evaluate their team

A PR agency is only as good as its team, so it’s important to evaluate the team members who will be working on your account. Look for an agency that has a team with a diverse range of skills and expertise, including media relations, content creation, social media, and more. You want to work with a team that has the right mix of talent to create and execute successful PR campaigns.

At Nielsen McAllister, we have a multi-disciplinary team capable of providing the best possible mix of tactics.  From Boomers to Zoomers, we have the ideal blend of experience and zest to navigate everything from The Times to TikTok.

Consider their location

While many PR agencies can work with clients remotely, it’s still important to consider the agency’s location. Look for an agency that is located in a city or region that is relevant to your business.

Nielsen McAllister is based in Derby, the industrial heartland of the UK.  Home to some of the biggest names in manufacturing, it’s no surprise we know our stuff, but we’re ideally placed to support businesses across Britain and beyond.

Evaluate their pricing and ROI

Of course, pricing is an important consideration when choosing a B2B PR agency. Look for an agency that can provide pricing options that fit within your budget, while still delivering the level of service and results you need.

It’s also important to evaluate the agency’s ROI – what kind of results can you expect for the investment you make? Look for an agency that can provide metrics and data to demonstrate the value they can deliver.

We look beyond ‘vanity metrics’ to find sources of genuine value, and we’ll add analysis and insight to drive continuous improvement across the duration of our working relationship – which, for many of our clients, have been going for decades.

Get to know their communication style

Finally, it’s important to choose a PR agency that has a communication style that aligns with your preferences. Look for an agency that is responsive and easy to work with, and that communicates clearly and frequently. You want to work with an agency that you can trust to keep you informed and involved in the process.

It goes without saying, we fit the bill.



Choosing the right B2B PR agency can make a huge difference in the success of your brand. By following these tips and doing your research, you can find an agency partner that will help you achieve your goals and grow your business.

If you’d like to know more, drop us a line at hello@nmpr.co.uk

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