Sup, dear reader. I’ve learned a bare amount and it’s all been peng, fam, and none of it is dust.

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  • B2B
  • change
  • language
  • Marketing
  • PR
  • youth
It’s ok, I’m alright; no need to call 111 or take the first aid kit off the wall in the kitchen. To be honest, I’m better than alright. I’d go as far as to say I’m pretty mint, sick and buzzin’.

Here at Nielsen McAllister, things are going really well, and the firm is growing apace. All these new clients need servicing, and so we needed a bigger team. Since the beginning of the year, I’ve been lucky enough to gain several new colleagues.

This is great.

However (and I know, age is just a number), the fact that the combined age of the last two recruits is still only two-thirds of mine, has thrown up a bit of a novel challenge: learning a new language.

And it’s fun, exhilarating and rewarding.

Working with words every day, I’ve come to value two things;

Firstly, there is nothing more reassuring than the sturdy bedrock of grammatical correctness, correct spelling, elegant syntax, and proper, comfortable ‘old-school’ rules and regulations in language. It helps me focus more on the content and less on the structure. It’s my ‘safe’ place, and whilst it does leave me open to being identified as “That irritating little Grammar Pedant ” occasionally, I like the comfort of certainty it bestows on my blank page.

The second thing, and one that increasingly fills me with joy, is that, as long as you know the rules, you don’t always need to follow them.

So, no longer am I limited to “hello, you look smart today”, “hail and well met, stout yeoman” or “what ho, what a nice coat that is” as I greet colleagues in the morning; I have a whole new vocabulary…

Imagine the refreshing burst of activity in my neural paths as I launch into “ Yo, fam, those garms are totes leng!”, or “ respeck the drip, hombre.”

It’s just the most exciting exploration in communication, and I can’t get enough of it.

Now, my days here at NMPR Towers are filled with delight, wonder and learning, as I press my colleagues for more and more data. To date they have all been supportive, engaging and, well, jokes and on fleek with it, really….

I’ve learnt that my garms aren’t always cheugy (phew!), my stories are sometimes really quite jokes and mad, and when things turn butters, it will all be better if I touch some grass. So that’s bare good.

I’ve even managed to establish the acceptable limits, so I don’t overstep the mark. No one likes to look a speng, after all…

So, at NMPR, we speak everyone’s language.

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