Ice Cold Comms: Tower Cold Chain

In our first year of partnership, we have enhanced Tower Cold Chain’s profile significantly through a series of comprehensive PR and social media campaigns.

From a visit by a Cabinet Minister to a Queen’s Award win, it’s been a busy year.

  • 7 million reach
  • 243 pieces of coverage across regional, national and trade publications
  • 109 backlinks to drive traffic to the website
  • 210k impressions and 796 new followers gained on LinkedIn and Twitter
How Nielsen McAllister helped

The Background

Tower Cold Chain provides passive temperature-controlled containers to the pharmaceutical and life science industries. With an increased demand for pharmaceutical logistics thanks to the international COVID vaccination rollout, Tower approached Nielsen McAllister to support its accelerated growth, and raise awareness of the company in the pharmaceutical, logistics and airline sectors.

The Solution

Press Releases

Working with both our existing contacts and broadening our media relationships further, we leveraged Tower’s press exposure in regional, business and trade publications.

A new HQ opening, product launches, award wins and facility expansions to name a few of the press releases we wrote and issued.

Other support included securing many magazine articles, delivering topical and engaging thought-leadership copy on pharmaceutical logistics.


Social Media

We started a regular content stream on Tower’s LinkedIn and Twitter channels, delivering graphic design, engaging copy and hashtag analysis.

In addition, we designed and delivered multiple sponsored campaigns, targeting carefully researched audience to build awareness, drive website traffic, and generate leads.

We also produced a Google Display Network ads campaign, targeting specific locations and demographics with CPC marketing.



Other support includes producing stand-out copy for awards submissions, including Tower’s Queen’s Award entry for International Trade – which they won in May 2022!

This win led to Tower’s CEO, Niall Balfour, being interviewed on BBC Radio Berkshire.



Nielsen McAllister also orchestrated Tower Cold Chain’s media and stakeholders’ event, to mark the official opening of the Tower UK Headquarters.

We successfully invited a group of journalists to attend the event, as well as securing the presence honorary VIP, COP26 President and Reading West MP, Alok Sharma.

The Result


  • 243 pieces of global coverage in one year
  • Backlinks on more than 50% of digital articles
  • 15 feature articles, Q&As, Radio Interviews

Social Media

  • 211,320 impressions
  • 796 new followers
  • 290% increase in website traffic directly from LinkedIn

Awards and Campaigns

  • 5 award wins: Queen’s Award, Asia-Pacific Bioprocessing Awards, Korean Bioprocessing Awards, Onboard Hospitality Awards, Institute of Supply Chain Management awards
  • 5 sponsored campaigns on LinkedIn & 1 Google CPC

See what the client said

Find Your Sector

"The Nielsen McAllister team have worked hard to understand our business, people, and culture, and have no doubt contributed to our growth strategy. We see Nielsen McAllister as wholeheartedly part of our global team, proactively engaging with all functions and departments across our global footprint. Tower values the pride that NMPR demonstrates, often constructively challenging our ideas to get the best result for Tower’s wider strategic objectives. Nielsen McAllister’s culture reflects Tower’s business values. The team are approachable, accountable, and reliable, which supported by a good sense of humour - these attributes collectively ensure we will continue to develop and achieve our mutually agreed goals.”

Nick Gilmore, Global Head of Sales and Marketing, Tower Cold Chain