Prism eLogistics is a UK-based logistics provider specialising in contract packing, shrink sleeving, storage, distribution and ecommerce fulfilment. The business supports a wide range of sectors, including beverages, personal care, homecare and industrial markets. As a dynamic, growing service provider, Prism needed its digital presence to better reflect its capability, personality and ambition.
As a provider of outsourcing services from storage and ecommerce fulfilment to contract packing and shrink sleeving Prism needed to ensure its online presence was working to support visibility, credibility and drive lead generation.
The objective was not just to build a better website, but to create a joined-up digital ecosystem that would:
The project brought together:
This integrated approach ensured that website, content, PR and search were aligned rather than operating in isolation.
To support visibility, authority and engagement, Nielsen McAllister delivered an ongoing content and PR programme:
This activity ensured Prism was not only visible, but credible and consistently present in the right industry conversations.
This aligns with the role of PR as a modern growth driver, building trust, supporting thought leadership and contributing directly to SEO and search visibility.
Alongside content and PR, the programme focused on improving both traditional and AI-driven discoverability:
This reflects the evolving search landscape, where visibility depends on both ranking in search engines and being referenced in AI-generated answers.
The new online presence gave Prism a clearer, stronger and more professional platform to support its business growth. The website now reflects the ambition and personality of the business, while making it easier for potential customers to understand Prism’s services and make an enquiry.
Building on its PR programme and thought leadership approach to trusted media outlets the launch also gained industry coverage, helping to position Prism in front of relevant trade audiences. Coverage highlighted the company’s growth, its new website, its investment in facilities and expanded service offer.
From this strong foundation the integrated SEO and GEO optimisation programme has delivered measurable improvements across visibility and engagement:
The success of the programme came from aligning PR, content and search strategy around real customer behaviour:
This reflects the broader shift where PR, content and search are no longer separate disciplines, but part of a single growth strategy.
By combining website strategy, SEO, PR and content, Prism created more than just a new online presence. It has built a communications approach that drives visibility, supports credibility and generates meaningful commercial impact and remains fresh and up to date through an ongoing programme.
The relationship we've built with both Gravity and Nielsen McAllister has been fantastic. From day one, they've taken the time to understand who we are, what makes Prism different and where we want to go as a business. Rather than treating the website, PR and content as separate activities, they've brought everything together into one joined-up strategy. We've seen some superb results, but perhaps more importantly, we're now in a much stronger position as a brand. Our visibility has increased, our content is working harder than ever and we're having better conversations with prospective customers. It's been a genuinely rewarding collaboration and one that's delivered real value for Prism.
Ian Wright, Managing Director