Together, we’re PR, social media, and marketing experts. We’re journalists, writers, and creative thinkers. At our core, we are storytellers, with diverse backgrounds and decades of combined experience creating compelling, relatable, and effective content that connects with a wide range of audiences.
We take time to understand how our clients operate and what their objectives are – and we love what we do. Our passion for the work we produce is reflected in the results we achieve. It’s not just about completing tasks; it’s about forging connections, driving results, and ultimately, making a positive impact on our clients’ businesses.
Outside of work, we’re hikers, TV bingers, readers and runners. Amongst our ranks, we have film critics, volunteers and retired dancers. We are a mix of personalities that work together to deliver for clients during working hours – and enjoy each other’s company at our quarterly social events.
Get to know each of us below and follow us on our LinkedIn page to see updates and highlights from the
Nielsen McAllister team.
Senior Account Executive
Alice has over five years of experience in digital marketing, over two years of which is in technical STEM B2B PR. She has a Diploma in PR & Communications from the PRCA and is an accredited CIPR practitioner.
Passionate about storytelling and strategy, Alice enjoys finding creative ways to connect technical topics with the right audience. As a Gen-Z, she was pretty much born with top-notch social media content creation skills. She’s all about using this power to generate results for our clients.
During her free time, Alice is either curled up with a fantasy book or cycling/ hiking through the British countryside. If you ever need a book recommendation or twelve, she’s your person!
Account Director
From B2B Account Director to B2C Creative Director and Social Lead, Beth’s experience spans the full landscape of contemporary communications.
Having built her career in B2B PR, Beth spent 5 years broadening her skillset in the social creative industry and now draws on both disciplines in her role as Account Director for Nielson McAllister. Beth’s career highlights are many and varied, ranging from public policy advocacy and technical whitepapers to global social and influencer campaigns.
Outside of work, Beth spends her time playing or watching rugby, poking around independent bookshops and frequenting old man pubs.
Chairman
With nearly 40 years’ PR experience, Bob is a true industry expert. Having worked both in-house (for companies such as Grants of St James’s) and for agencies (including Kingsway PR, which became part of Saatchi and Saatchi), he has implemented many PR campaigns for clients ranging from Nestlé to Tarmac.
Since founding Nielsen McAllister in 1990, Bob has established an enviable list of contacts. He has gained particular respect in the packaging and associated media, and is very proud to have retained his first two clients to this day.
Outside the office Bob formerly enjoyed treading the boards in AmDram, but since putting away the greasepaint he has become a regular gym goer and also taken up running at an advanced age, completing a number of 10k races, despite his creaking knees.
Follow Bob on LinkedIn
Account Executive
Ellie joins Nielsen McAllister after completing a master’s in International Security and a degree in Business Management from the University of Birmingham. With a strong interest in communication and strategy sparked by her research into counterterrorism policy, Ellie enjoys working closely with clients to create stories that connect and deliver results.
She brings analytical thinking, creativity, and a different perspective to the team. Ellie is passionate about turning complex ideas into clear, engaging messages and is keen to further expand her knowledge in delivering impactful PR campaigns.
Outside of work, Ellie can usually be found watching Formula 1, playing netball, or taking her dog Lola out for long walks in the countryside.
Senior Account Manager
Phil joins Nielsen McAllister after nine years as editor of Packaging News. From news and features editing to public speaking and podcast hosting, Phil developed a wide range of skills while also building his knowledge of the packaging supply chain. Phil continues to keep an eye on industry developments in sustainability, pack design and business investment.
He joined Packaging News as features editor in 2010 and before that worked at Print Week for six years, covering digital technology, direct mail and labels. Phil’s career as an editor and journalist spans 25 years.
Away from work, Phil is a long-suffering supporter of Tottenham Hotspur and attends matches where he is often heard offering ‘constructive’ criticism of the referee.
Digital Marketing Executive
Having studied Digital Multi-Media for over a year at Derby College, Rory has joined us as our latest digital marketing apprentice, applying his knowledge and creative thinking to Nielsen McAllister.
Rory prides himself on loyalty, hard work, and dedication, qualities that once helped him compete internationally as an Irish dancer and which still shine through in his day-to-day work. With a big interest in marketing, design, and content creation, Rory adds great strength to the digital team.
Outside of work, Rory enjoys watching Derby County play and spending time with his family and friends. His main passion, however, is listening to music. Recently, he’s been trying his hand at playing the guitar – but claims to be a long way off the O2.
Follow Rory on LinkedIn
Director
With twenty years’ experience in B2B PR and marcomms, Simon has a strong grasp of a good story and how to weave the right words to make clients’ messages come to life.
Simon actually began his agency life here at Nielsen McAllister, before joining some of the biggest full-service agencies in the Midlands. He returns with extensive experience managing multi-disciplinary teams that have delivered high-impact campaigns – combining PR, social media and digital marketing – for major international names in construction and manufacturing.
Outside of work, Simon moonlights as a freelance film critic and regular contributor to Total Film. He’s lost track of how many streaming subscriptions he now pays for.
Follow Simon on LinkedIn
Senior Consultant
With over 34 years’ working as a journalist, Wendy has been trusted by thousands of people to share their exclusive stories in local and regional press.
She’s a former magazine editor and features writer and watched her heart-warming and unique stories fill pages in the UK tabloids.
Wendy’s words travelled the world! Once, she spotted her by-line in the New York Times!
In recent years, she has moved into the dynamic world of PR and has been supporting local businesses to share their news, build reputation and gain greater profile. Again, she has loved bringing people together to celebrate their successes.
Outside of work, family means everything to Wendy. She’s married to Simon and they have two sons, Joe and Ted, and a little dog called Otty.
Follow Wendy on LinkedIn
Digital Marketing Apprentice
Brooke is a passionate digital creator and aspiring social media professional with hands on experience growing and managing a popular TikTok page.
Running her account sparked her passion for social media and content creation and taught her how to turn creative ideas into measurable results. She’s eager to bring her energy and expertise to generate standout results for our clients.
Outside of work, Brooke can usually be found binge-watching the latest Marvel releases, brainstorming her next viral idea, or being smothered by her giant Rottweiler, Macko.
Account & Content Support Executive
Moving to England with her son to escape the war in Ukraine, Alona provides Nielsen McAllister with years of experience in the media, both as a journalist and in-house PR manager.
From interviewing celebrities to developing a Mother and Child Health Programme and managing opening events – Alona’s ability to turn her hand to everything, and joy of words, is helping build our clients’ profiles.
Outside of work she enjoys reading, watching great movies and is currently writing a book. And if you ask nicely, she may also cook you some borsch!
Follow Alona on LinkedIn
Managing Director
Simon is a creative and commercially successful CIM-qualified marketer with over 30 years’ experience within the global packaging, print and technology markets.
A clear, strategic thinker with a passion for long-term business development, Simon is focused on helping clients deliver business growth using his strategic planning and communications experience across traditional and digital media.
Beyond the world of Nielsen McAllister, Simon enjoys walking in the Peak District and watching rugby at Leicester Tigers as well as socialising with friends and family. The occasional beer might be involved too!
Follow Simon on LinkedIn
Alice has over five years of experience in digital marketing, over two years of which is in technical STEM B2B PR. She has a Diploma in PR & Communications from the PRCA and is an accredited CIPR practitioner.
Passionate about storytelling and strategy, Alice enjoys finding creative ways to connect technical topics with the right audience. As a Gen-Z, she was pretty much born with top-notch social media content creation skills. She’s all about using this power to generate results for our clients.
During her free time, Alice is either curled up with a fantasy book or cycling/ hiking through the British countryside. If you ever need a book recommendation or twelve, she’s your person!
Account Director
From B2B Account Director to B2C Creative Director and Social Lead, Beth’s experience spans the full landscape of contemporary communications.
Having built her career in B2B PR, Beth spent 5 years broadening her skillset in the social creative industry and now draws on both disciplines in her role as Account Director for Nielson McAllister. Beth’s career highlights are many and varied, ranging from public policy advocacy and technical whitepapers to global social and influencer campaigns.
Outside of work, Beth spends her time playing or watching rugby, poking around independent bookshops and frequenting old man pubs.
With nearly 40 years’ PR experience, Bob is a true industry expert. Having worked both in-house (for companies such as Grants of St James’s) and for agencies (including Kingsway PR, which became part of Saatchi and Saatchi), he has implemented many PR campaigns for clients ranging from Nestlé to Tarmac.
Since founding Nielsen McAllister in 1990, Bob has established an enviable list of contacts. He has gained particular respect in the packaging and associated media, and is very proud to have retained his first two clients to this day.
Outside the office Bob formerly enjoyed treading the boards in AmDram, but since putting away the greasepaint he has become a regular gym goer and also taken up running at an advanced age, completing a number of 10k races, despite his creaking knees.
Follow Bob on LinkedIn
Account Executive
Ellie joins Nielsen McAllister after completing a master’s in International Security and a degree in Business Management from the University of Birmingham. With a strong interest in communication and strategy sparked by her research into counterterrorism policy, Ellie enjoys working closely with clients to create stories that connect and deliver results.
She brings analytical thinking, creativity, and a different perspective to the team. Ellie is passionate about turning complex ideas into clear, engaging messages and is keen to further expand her knowledge in delivering impactful PR campaigns.
Outside of work, Ellie can usually be found watching Formula 1, playing netball, or taking her dog Lola out for long walks in the countryside.
Phil joins Nielsen McAllister after nine years as editor of Packaging News. From news and features editing to public speaking and podcast hosting, Phil developed a wide range of skills while also building his knowledge of the packaging supply chain. Phil continues to keep an eye on industry developments in sustainability, pack design and business investment.
He joined Packaging News as features editor in 2010 and before that worked at Print Week for six years, covering digital technology, direct mail and labels. Phil’s career as an editor and journalist spans 25 years.
Away from work, Phil is a long-suffering supporter of Tottenham Hotspur and attends matches where he is often heard offering ‘constructive’ criticism of the referee.
Having studied Digital Multi-Media for over a year at Derby College, Rory has joined us as our latest digital marketing apprentice, applying his knowledge and creative thinking to Nielsen McAllister.
Rory prides himself on loyalty, hard work, and dedication, qualities that once helped him compete internationally as an Irish dancer and which still shine through in his day-to-day work. With a big interest in marketing, design, and content creation, Rory adds great strength to the digital team.
Outside of work, Rory enjoys watching Derby County play and spending time with his family and friends. His main passion, however, is listening to music. Recently, he’s been trying his hand at playing the guitar – but claims to be a long way off the O2.
Follow Rory on LinkedIn
With twenty years’ experience in B2B PR and marcomms, Simon has a strong grasp of a good story and how to weave the right words to make clients’ messages come to life.
Simon actually began his agency life here at Nielsen McAllister, before joining some of the biggest full-service agencies in the Midlands. He returns with extensive experience managing multi-disciplinary teams that have delivered high-impact campaigns – combining PR, social media and digital marketing – for major international names in construction and manufacturing.
Outside of work, Simon moonlights as a freelance film critic and regular contributor to Total Film. He’s lost track of how many streaming subscriptions he now pays for.
Follow Simon on LinkedIn
With over 34 years’ working as a journalist, Wendy has been trusted by thousands of people to share their exclusive stories in local and regional press.
She’s a former magazine editor and features writer and watched her heart-warming and unique stories fill pages in the UK tabloids.
Wendy’s words travelled the world! Once, she spotted her by-line in the New York Times!
In recent years, she has moved into the dynamic world of PR and has been supporting local businesses to share their news, build reputation and gain greater profile. Again, she has loved bringing people together to celebrate their successes.
Outside of work, family means everything to Wendy. She’s married to Simon and they have two sons, Joe and Ted, and a little dog called Otty.
Follow Wendy on LinkedIn
Digital Marketing Apprentice
Brooke is a passionate digital creator and aspiring social media professional with hands on experience growing and managing a popular TikTok page.
Running her account sparked her passion for social media and content creation and taught her how to turn creative ideas into measurable results. She’s eager to bring her energy and expertise to generate standout results for our clients.
Outside of work, Brooke can usually be found binge-watching the latest Marvel releases, brainstorming her next viral idea, or being smothered by her giant Rottweiler, Macko.
Moving to England with her son to escape the war in Ukraine, Alona provides Nielsen McAllister with years of experience in the media, both as a journalist and in-house PR manager.
From interviewing celebrities to developing a Mother and Child Health Programme and managing opening events – Alona’s ability to turn her hand to everything, and joy of words, is helping build our clients’ profiles.
Outside of work she enjoys reading, watching great movies and is currently writing a book. And if you ask nicely, she may also cook you some borsch!
Follow Alona on LinkedIn
Simon is a creative and commercially successful CIM-qualified marketer with over 30 years’ experience within the global packaging, print and technology markets.
A clear, strategic thinker with a passion for long-term business development, Simon is focused on helping clients deliver business growth using his strategic planning and communications experience across traditional and digital media.
Beyond the world of Nielsen McAllister, Simon enjoys walking in the Peak District and watching rugby at Leicester Tigers as well as socialising with friends and family. The occasional beer might be involved too!
Follow Simon on LinkedIn
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