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Event PR Support

Event PR

At Nielsen McAllister, we recognise conferences, exhibitions and events play an essential part in today’s integrated marketing plans. They also present the perfect opportunity for PR and our team helps clients maximise their investment whether you are attending or even organising a show.

Our approach captures attention, engages the right audiences, and leaves a lasting impression for your event. From early-stage planning and promotion to on-site management and post-event analysis, we offer a comprehensive range of event PR services tailored to enhance the visibility and success of your B2B exhibitions, conferences and events.

But Why Us?

Pre-Event Promotion

  • Content Creation: We develop articles, press releases and other materials that highlight the importance and relevance of your stand or event.
  • Media Outreach: We engage with journalists and media outlets to secure pre-event coverage and generate interest.
  • Agenda Announcements: We strategically announce key details such as speakers and session topics to build anticipation and event sign-up or stand visits.

Onsite Event Support Services

  • Exhibition Assistance: We help with stand and booth design, event logistics, and on-site support, including managing speaking sessions and engaging with attendees.
  • Customer-Facing Support: Our team handles everything from individual booth setup and, takedown, to interaction with attendees, to enhance your event’s impact.
  • Award Support: As well as writing award submissions, we can also represent clients during award presentations – whether you’re presenting or (hopefully!) receiving an award.

Media Management

  • Tailored Media Schedules: We create customised schedules for journalists, connecting them with key figures for insightful interviews.
  • Press Office Coordination: We manage the press office to facilitate smooth interactions between journalists and event representatives.
  • Follow-Up Communication: We distribute event highlights and key takeaways to maintain interest after the event.
  • Media Analysis: We evaluate the event’s media coverage and impact, offering insights and recommendations for future events

The Importance of Event PR

Our experience in event PR demonstrates our ability to manage and enhance a range of event requirements, from large-scale conferences to attending specialised trade shows and award dinners. Whether you need comprehensive event support or specific assistance with exhibition setup and customer engagement, our team is equipped to help you achieve your objectives and make a significant impact.

All Services

Related case studies

BCMPA – An industry voice

The BCMPA wanted to raise its profile as the UK's premier resource for contract manufacturing, packing, fulfilment & logistics and grow its membership across a wide range of sectors.

Nulogy – A Full-Service PR ‘Package’ for UK & Europe

With its global marketing team based in Canada, Nielsen McAllister has provided support across PR and communications for Nulogy’s European division.

Don't just take our word for it

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Someone in the industry has just asked if I could get out of the press and give our competitors a chance! That’s down to you guys so thank you.

Michael Green, Managing Director, Moss

The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy.

Josephine Coombe, Managing Director Europe, Nulogy

As a growing business it’s essential that we build awareness of both our technologies and brand. Through a focus on quality content targeted at our key sectors, Nielsen McAllister has helped to raise our profile online and in the traditional media, and we are very happy with the results their campaigns have delivered to date.

Richard Burhouse, Commercial Director, Eluceda Authentication

The Nielsen McAllister team has worked hard to understand our business, people, and culture, and has no doubt contributed to our growth strategy. We see Nielsen McAllister as wholeheartedly part of our global team, proactively engaging with all functions and departments across our global footprint.

Nick Gilmore, Global Head of Sales and Marketing, Tower Cold Chain

Nielsen McAllister, itself located within the St Peters Quarter, is expertly placed to understand the opportunities that Business Improvement Districts create. They’ve given us a strong and positive voice in the local press, plus a direct line to key print, online and broadcast journalists so that whatever is happening in the city, they want to hear from us.

Brad Worley, Cathedral Quarter BID & St Peters Quarter BID

The team at Nielsen McAllister was a superb partner on this project. Their understanding of sustainability issues, the quality of their writing, and the close collaboration with the project stakeholders, all played a key role in the success of our inaugural Sustainability Report.

Christina Lauber, Chief Services Officer, Klingele

From the very start the team at Nielsen McAllister understood our business and our objectives. Working with our global team, its PR and case studies have built our profile across the print sector in the UK. “We are extremely pleased with the results and are well towards meeting our objective of ensuring that any business considering a new printer in the UK is now aware of swissQprint.

Erskine Stewart, Managing Director, swissQprint UK

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Can we help you with your B2B PR and communications?

Our sector experience covers virtually every area of the business world – from packaging and print, to materials and supply chain, through to a variety of professional services. And our client portfolio extends from small, local businesses to global leaders.

Find out how our perfectly formed team of experts in content writing, PR, social media and SEO, has the knowledge and contacts to help you find your Unmatched PR and communications.

Contact us today