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Nulogy – European launch

Helping build Nulogy's presence across Europe

Nielsen McAllister was asked to assist leading supply chain solutions provider Nulogy develop their business in Europe, supporting the launch of its European HQ and building PR and case studies focused on its growing user base.

How Nielsen McAllister helped

The Background

Nulogy’s software platform is leveraged by FMCG brands and their external supply chain partners to optimise contract packing and contract manufacturing operations. Their customers include leading FMCG brands as well as co-packing service providers and major 3PLs.

With users growing across Europe across these sectors, the business was opening a European office in Bristol to support its new customers and further build its presence across the continent. We were tasked with helping them make a splash in the market off the back of this launch and develop an ongoing PR plan to increase their profile and media presence.

A project was planned, agreed and launched – but which just happened to coincide with the arrival of Covid-19.

The Solution

Building awareness of Nulogy was key, and the launch of its European headquarters coincided with the business attending Packaging Innovations, the UK’s largest packaging exhibition.

This provided the perfect platform for our plan, acting as a focus for engaging with journalists and raise awareness of Nulogy as well as forming a basis for ongoing coverage.

And even though the pandemic meant a change in tactics available – particularly in relation to Nulogy’s planned European events – the strategy remained.

Case Studies – Demonstrating the reliability and impact that Nulogy has – we asked existing clients to recount their experiences and we then shared these success stories across relevant industry media sources and social platforms.

Press releases – Using our extensive experience of the logistics, packaging and manufacturing sectors in Europe, we put our network of press contacts to work, ensuring that news stories were published in major trade publications on a regular basis.

Feature articles – The expert knowledge and experience that the team at Nulogy have are key strengths and highlighting these in trade publications both online and in print has been a focus, through placing content for features and articles.

The Result

Nulogy’s launch gained significant coverage across trade sector press with multiple publications featuring Nulogy’s arrival in the UK.

Regular press coverage and articles in key press followed throughout 2020, with releases highlighting the latest customer stories, product developments and adaptation of the software to assist users in combatting the challenges of Covid-19.

Integrating with Nulogy’s social media team we have been able to amplify this coverage and reach potential new customers across Europe.

Articles focused on the agility and responsiveness provided by Nulogy’s solutions and were positioned in key trade press titles in the logistics and packaging press, delivering continued awareness for Nulogy and its software solutions.

 

See what the client said

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The team at Nielsen McAllister has been instrumental in helping us build our reputation and awareness levels in the UK and across Europe. Their responsive and insightful service has allowed us to secure significant media coverage highlighting the successes of our clients in working with Nulogy. We rely on their expertise and guidance on our public relations strategy to help us strengthen our brand presence in Europe.

Josephine Coombe, Managing Director Europe, Nulogy

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