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5 PR Stories You Couldn’t Make Up

PR is often thought of as sleek, controlled, and meticulously planned. Press releases, media events and content strategy are all carefully orchestrated. But anyone who’s spent time in this world knows the moments that stick aren’t the ones that went perfectly; they’re the ones that go completely off-script.

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The season of trade exhibitions is upon us – Yippee!

Back in 2020, Simon wrote a blog reflecting on the uncertainty surrounding trade exhibitions and their place in the marketing mix... yet just look at where we are now.

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The Dungeon Master’s Guide to Business Skills

What started in his mum’s garage over a decade ago has grown into an online campaign filled with dragons, murder mysteries, and a surprising amount of life lessons. Dungeons & Dragons isn’t just about dice and fantasy - it’s helped Tom become a better storyteller, collaborator, and problem-solver. In this blog, Tom reflects on how years of being a Dungeon Master taught him more than he ever expected.

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Confessions of an ex-editor

What Does a B2B Magazine Editor Really Do? It’s more than writing headlines. Phil Chadwick shares what nine years as a B2B editor really looked like — from juggling press days to navigating a packed inbox. If your press release didn’t land, this blog might explain why.

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My Work Experience at Nielsen McAllister: A Week of PR, Marketing, and New Skills

Sofia Modiri Dockery reflects on an exciting few days of hands-on learning in PR, marketing, and content creation.

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The Way We Were…Is Not All That Different!

In Bob's latest blog he takes us on a journey back to the early days of PR at Nielsen McAllister. While the tools and technology have evolved since the 90s, the core principles of good PR remain timeless.

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Nielsen McAllister launches sustainability communications advice for businesses

Nielsen McAllister has launched a range of services to help businesses master their environmental, social and governance (ESG) and sustainability communications.

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The Importance Of Communication In Challenging Times

Bob's take on the importance of communication and marketing in helping businesses survive and prosper in a recession.

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How PR – not carrots – helped you see in the dark

Are we the only ones who didn't know that the benefit of carrots helping you see in the dark is just a PR campaign?  

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Advice for a B2B marketer

After a year of working as part of the team at Nielsen McAllister, Molly has compiled her best advice for any B2B marketer.

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You can’t blag a blog.

In his latest piece, Richard is talking about how you can't blag a blog - and that it should come naturally without forcing it.

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