The deal marks the culmination of a succession plan that was first put into place in 2018 to ensure the continued growth and success of Nielsen McAllister, which was founded in 1990.
Simon Wildash becomes Managing Director with Simon Kinnear as his co-director. Bob has accepted the position of Chairman, and in this role, he will be providing both strategic advice and guidance for the agency and continue to support and work across its client base.
Both Simons have extensive ties with Nielsen McAllister. Simon Wildash previously worked for the agency’s client Essentra, while Simon Kinnear rejoined in 2021 after having first worked with Bob between 2002 and 2011.
Nielsen McAllister specialises in business-to-business PR and communications, helping companies in sectors as diverse as print and packaging, logistics, software and pharmaceuticals with content creation, social media and marketing strategy.
The new owners said: “Bob has grown Nielsen McAllister over 34 years into an agency with a superb reputation, both amongst the businesses we work with and the editors and journalists who cover our clients’ news. It’s the best possible foundation for us and our brilliant team to build upon.”
Bob Bushby added: “The two Simons know Nielsen McAllister inside-out and its future could not be in better hands. I look forward to working with them in my new role.”