We all know that Advertising Value Equivalent (AVE) is becoming outdated. So why not consider changing? This blog shows you a better way of doing things.
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In a rare blog from Jack, he outlines how the popular online video game World of Warcraft has played an unexpectedly beneficial role in his PR career...
Wendy shares her experiences as a journalist and the secret to getting clients featured in the press, TV and on the radio.
Our Senior Account Executive, Hannah, explores how best to work with your external PR agency and the essentials of building a strong partnership, focusing on regular communication and trust.
In today’s 24-hour digital world, with continuous social feeds, Bob is eternally grateful that he grew up in the non-Smartphone era.
It seems everyone in PR and communications is thinking about AI. Indeed, most of us are now using it. But does it really know what it's talking about?
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