Taking a stand: How PR can elevate B2B Exhibitions

Making your mark at B2B exhibitions involves more than just setting up your stand and hoping for the best. It requires careful planning, effective communication, and genuine connections. To truly make the most of these events, businesses are turning to specialist B2B PR agencies for show support. Here’s why:

• Setting the Stage

At the heart of successful B2B exhibitions lies meticulous planning, with pre-show content playing a huge role. From writing show previews, to managing sponsored social media campaigns, our goal is to build anticipation among your audience and highlight your key products, themes and messages.

• Engaging with the Media

B2B exhibitions offer a prime opportunity to connect with journalists and industry influencers all under one roof. A PR agency will help your brand to nurture relationships with key media contacts to ensure targeted messaging reaches the intended audience. From securing pre-event coverage to arranging on-site interviews and live social media posts, PR is essential for maximising media and online exposure.

• Post-Event Follow-Up

Following up with journalists and pushing testimonials and insights gleaned from the show, post-event PR and communications is the crucial last step. Integrating PR into your overall post-show marketing efforts allows businesses to refine their strategies for future exhibitions, paving the way for ongoing growth and success. And celebrating the event on social media provides interesting content and the opportunity to continue engage around popular hashtags and industry topics.

Why Nielsen McAllister?

At Nielsen McAllister, we specialise in supporting clients in B2B exhibitions across a wide range of industries, spanning from food & drink to packaging, logistics, pharmaceuticals, and more.

For instance, we’ve played a part in enhancing the exhibition presence of companies like Nulogy in Europe. Our comprehensive PR services include everything from stand design to logistics management, ensuring a seamless experience from pre-show planning to on-site support with sales and speaking sessions.

More recently, we’ve also partnered with leading life-sciences event LogiPharma. From managing pre- and post-show press coverage to coordinating interviews and boosting press attendance, we served as LogiPharma’s dedicated on-site press liaison. Throughout the three-day event in Lyon, France, we established connections with journalists and offered support to key stakeholders, ensuring a successful and impactful presence for LogiPharma.

Get in touch

With over 30 years PR experience spanning diverse sectors, we have the knowledge and expertise to make your presence felt in any B2B industry. Whether you’re aiming to make a splash in the manufacturing industry or carve a niche in sustainable packaging, we’re here to help you and your event shine.

Contact Nielsen McAllister now to discover how our expert PR services can elevate your brand’s presence at your next trade show.