Rhiannon Hopper

PR is often thought of as sleek, controlled, and meticulously planned. Press releases, media events and content strategy are all carefully orchestrated. But anyone who’s spent time in this world knows the moments that stick aren’t the ones that went perfectly; they’re the ones that go completely off-script.

Learn More

Rhiannon's blog offers insights on her CIPR Qualification, sharing her personal experience of blending academic learning with real-world practice.

Learn More

From maximising pre-event exposure to nurturing media relationships, find out how PR can take your B2B exhibitions to the next level.

Learn More

Business networking events are brilliant for finding out about your peers. The team at Nielsen McAllister reflects on their favourite events organised by Marketing Derby.

Learn More

In her latest blog, Rhiannon discusses the five benefits of strategic outsourcing PR services.

Learn More

Why Micro-Influencer marketing can be an excellent strategy for niche businesses.

Learn More

Why using your charisma in support of high-quality, eye-catching PR content is the key to forming successful media relationships.

Learn More

 Derby PR agency Nielsen McAllister has expanded its team, by appointing a new hire and making an internal promotion. 

Learn More

In her latest blog, Rhiannon talks about how important Networking, or 'connecting', is and how to navigate a successful event.

Learn More

Our new campaign helps business to unlock the power of the things that make them unmatched. But what is our own team unmatched at? Read on to find out.

Learn More

For National Careers Week, Rhiannon thought she’d go agony-aunt on us and offer some advice to those who are in the same position as she was a year ago, as a soon-to-be University graduate.

Learn More

In a tenuous link with Valentine's Day, we asked the team to explain why we love working in an agency. Here's what we said...

Learn More

We asked the team for their predictions about the year ahead... and created this handy guide to the top trends likely to dominate our thoughts.

Learn More

Looking for ways to generate seasonal content and sleigh your marketing campaign? Nielsen McAllister has got you covered.

Learn More

In the hustle and bustle of everyday life, our recent graduate, Rhiannon, reflects on the benefits of a weekend away!

Learn More

After three years of hard work, all-night library sessions, hungover lectures, and countless essays, I had finally finished – and my university life came to an end...

Learn More