After spending many years in B2C PR, Alona's switch to the B2B model of Nielsen McAllister was an opportunity to understand how they differ.
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Why August is the ideal month to review your PR & marketing, with time to think, review and plan.
Mistakes can be an embarrassing, sometimes painful experience. But mistakes are the seeds from which trees of knowledge grow.
Whilst Threads grows to over 100 million users since its launch, we can’t help but ask: is it right for B2B businesses?
Work experience a great opportunity to inspire the future generation of PR experts. Here's what our most recent candidates got up to.
This week marks exactly one year since Alona became immersed in the sweet world of packaging, logistics, and printing.
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