With so many communications channels calling for our attention, are email marketing campaigns still relevant?
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Business networking events are brilliant for finding out about your peers. The team at Nielsen McAllister reflects on their favourite events organised by Marketing Derby.
It seems everyone in PR and communications is thinking about AI. Indeed, most of us are now using it. But does it really know what it's talking about?
Why August is the ideal month to review your PR & marketing, with time to think, review and plan.
With Simon turning 50, he's sharing some advice for younger people about life, and the reality of being a Spurs fan.
PR planning is key, and creates the platform for us to build the content and communications that make a real difference for our clients.
In his latest blog, Simon talks about his involvement in the St Peters Quarter BID in Derby and its important role in helping 'Welcome, Celebrate and Support'.
Simon Wildash reflects on the things he's done... and the things he still needs to do!
In a tenuous link with Valentine's Day, we asked the team to explain why we love working in an agency. Here's what we said...
We asked the team for their predictions about the year ahead... and created this handy guide to the top trends likely to dominate our thoughts.
So, here I am faced with my turn to write the next Nielsen McAllister blog, and like always it starts with a blank page. And that’s the problem...
Part of the joy of working in a PR agency and representing all our different clients is learning about their businesses and the incredibly wide variety of products and services they provide...
No organisation is immune from a crisis and with the lightning pace of today’s communications – often driven by social media – the time to react and take control is increasingly short...
Without venturing too much into the cliché of the ‘new normal’, when it comes to the world of events and exhibitions we are in a period of significant change...
The world of PR is changing. Reports of traditional printed media titles closing or moving solely online abound, while the world of influencers, blogs and social media outlets explodes exponentially...
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